For over 100 years, Sunbeam has been simplifying the lives of everyday Australians.
Here at Sunbeam, we make products for real people, and real, Australian needs. Through cutting-edge innovation and intelligent design, we aim to make it easier and simpler for you to do those things you do every day: clean, cook, organise, or even entertain.
Our history is one of innovation and creativity. It harks back to 1910, when we imported the revolutionary Princess Electric Iron from the U.S - and forever changed the way Australians took to their ironing. Following the popularity of this first small electrical appliance, Sunbeam began importing more and more - and in 1948, launched the Sunbeam Mixmaster, the first small electrical appliance to be manufactured in Australia. Costing more than a month's wages, the Mixmaster sold more than 725,000 units in just 10 years.
Today, our commitment to simple, sophisticated and elegant design has remained unchanged. Our products don't just look smart. They are smart.
A history of firsts
It all started in 1880, when two, enterprising gentlemen formed the Chicago Flexible Shaft Company, and began producing and selling sheep-shearing equipment. To maintain revenue during the "off season", the company began producing small, innovative electrical appliances - which soon gained immense popularity.
In 1946, this company changed its name to Sunbeam Corporation and developed the slogan "Best Electric Appliances Made". In 1952, we became a public company.
In 2020, the company changed its name to Newell Australia.