Sunbeam supporting new TV franchise - Masterchef: The Professionals

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January 2013
Sunbeam is excited to announce its continued sponsorship support for MasterChef and its continued sponsorship support for MasterChef and its newest incarnation MasterChef Professionals launching on 20 January.

Hosted by veteran MasterChef judge Matt Preston and culinary legend Marco Pierre White, MasterChef: The Professionals locks 18 of Australia's best professional chefs in culinary combat. Based in its new home of Melbourne, expect high drama, big flavours and white hot entertainment; this is MasterChef like you've never seen it before.

"We are thrilled to be aligned with MasterChef: The Professionals. It will be a fresh perspective for consumers to see working chefs putting the Sunbeam appliances throughout their paces." said John Turnbull, Sunbeam General Manager-Marketing.

Series 5 of MasterChef will be back mid year and will be hosted in arguably Australia's food capital - Melbourne. A range of new Sunbeam products will be integrated throughout both series and highlighted with dedicated product challenges and a series of Television Commercials.

The new MasterChef HQ is at Melbourne Showgrounds, where a large pavilion has been sound-proofed and refitted to include a slick commercial kitchen, charcuteries, pantry, dressing room, elegant lounge, nooks and bars, and a multipurpose floor that can be set up as a dining room for 100.

"Sunbeam is proud to continue its support for Australia's upcoming cooking talent - we are sure our product will be part of the contestants journey long after the programme end" continues John.

Sunbeam product featured on MasterChef this season will include:

  • New launch *LC9000 Cafe Series Food Processor
  • New launch *MU4000 Duos™ Sous Vide
  • MX9200 Cafe Series Planetary Mixmaster
  • VS7800 Stainless FoodSaver
  • JM6600 Mixmaster Hand Mixer
  • SM8650 StickMaster Pro Stick Blender
  • GL8200 Gelateria
  • EM7000 Cafe Series Espresso Machine

For more information please contact Georgie Frew or Annaleigh Grace at Thrive PR P: 02 9310 4011 or E: