As part of its support of the design school, Sunbeam invited students to create an ironing board cover that would 'inspire them to iron.' The winning design would then be produced on a limited edition ironing board.
"I wanted to design something that was young and funky that hadn't been done before for an ironing board cover," said talented graduate Alicia Barnes. "My goal was to create a cover that would brighten up the ironing environment and make the task more enjoyable,"
The winning 'Emerald Feathers' design captures a slice of nature with its bright green budgerigars that seem blissfully perched on the ironing board. The bold design makes a dramatic fashion statement that is sure to appeal to those who want to iron in style.
Sunbeam's support of Whitehouse Institute of Design, Australia is part of its 'Protect Your Investment in Fashion' initiative, which aims to highlight to fashion-conscious consumers just how important a good iron is in protecting garments. "It's all about looking after the look," said Danielle McConnell, Sunbeam category manager - homecare. "Our partnership with Whitehouse gives us a great insight into coming fashion trends, and as an Australian company focused on design and innovation, it's fantastic to be able to support the next generation of Australian fashion designers."