Sunbeam’s multi-million dollar TV investment supports retailers

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October 2009
'Designed to help' campaign stimulates Christmas spending

Sunbeam has launched the next stage of a multi-million dollar TV advertising campaign that will stimulate consumer demand and drive sales of its products during the peak Christmas sales period.

Reinforcing its market leadership, Sunbeam has launched the campaign to provide advertising support for retailers and drive small appliance sales during one of the busiest retailing periods of the year, the lead up to Christmas.

According to David Jackson, CEO, Sunbeam, "This is an investment aimed primarily at generating consumer demand and driving customers into the stores of our retail partners. We have ramped up our advertising with a significant campaign across top-rating programs as well as introducing a number of sales promotions."

The TV campaign will run across both the Seven and Ten networks. The 30 second TVCs will screen on rotation during high-rating programs Sunrise, Celebrity MasterChef, Better Homes &Gardens, Ready Steady Cook and Channel Seven's Logie award-winning, drama Packed to the Rafters.

The TVCs will showcase a variety of Sunbeam products including the Café Series Espresso Machines, the Mixmaster, the Peace &Quiet Kettle and the Ultura 90 iron.

Sunbeam is also running a number of promotions in the lead up to Christmas, including a major Christmas promotion that offers customers the chance to win a luxurious holiday for 4 people to a private 5-star Fiji island. This will be supported by a cash back offer on selected lines.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au