Sunbeam unveils new ad campaign featuring Masterchef winner Rhys Badcock, as part of season five sponsorship

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May 2013
Sunbeam, Australia's leading brand of small appliances, has announced a new partnership with MasterChef The Professionals winner, Rhys Badcock ...
... which will see the winning chef appear in a series of Sunbeam television commercials (TVC's) throughout its season five sponsorship.

Sunbeam's partnership with Rhys will ensure the brands integration will be un-missable within the series.

John Turnbull, Sunbeam General Manager, Marketing, said: "This year we wanted to deepen the brands integration into MasterChef, by using Rhys the winner of MasterChef The Professionals in our new television commercials. Our partnership with Rhys adds another dimension to the series by demonstrating how easily our products can be used to create delicious meals."

The association will ensure Sunbeam continues to dominate Australia's top rating and highly engaging reality-cooking shows, following a successful partnership with My Kitchen Rules, which attracted 3 million viewers during the final.

The new campaign which airs on the launch episode of MasterChef Series Five on June 2nd, will feature Rhys in the familiar surrounds of the MasterChef kitchen, demonstrating Sunbeam hero appliances including the Cafe Series® Planetary Mixmaster® (MX9200), Cafe Series® Food Processor (LC9000) and the StickMaster® Pro (SM8650) to prepare a range of mouthwatering recipes. Rhys will demonstrate to home cooks across Australia how easy it is to create a range of restaurant quality dishes including pavlova, winter soup and fresh pasta with pesto sauce - all with the help of Sunbeam appliances.

Product integration will be further enhanced in each episode with challenges designed around Sunbeam's key products. Viewers will be able to watch contestants use appliances such as the first non-commercial Duos™ Sous Vide and Slow Cooker MU4000, the Cafe Series® Blender PB9800 and a range of additional Sunbeam products.