Sunbeam takes the grind out of Christmas and spends millions generating consumer interest

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October 2009
Sunbeam is giving coffee lovers an authentic coffee experience at home, with a free Sunbeam Café Series Coffee Grinder EM0480 on offer with every Café Series Espresso Machine EM6910.

With a saving of $219, Sunbeam doesn't want anyone to miss out on an offer this good and so it is being heavily advertised on prime time television.

According to Allison Cupillari, Product Marketing Manager Beverage and Toaster Products, Sunbeam, "Coffee machines are one of the hottest items in the small appliance market and we are investing to promote this offer and stimulate consumer demand, especially in the lead up to Christmas."

The free grinder offer will be strongly supported with a 30 second TVC during top rating shows such as Celebrity MASTERCHEF, Packed to the Rafters, Ready Steady Cook and Better Homes &Gardens. There will also be eye catching in-store point of sale material promoting the giveaway.

Having commenced on October 1st, the promotion will run until Christmas Eve, December 24th, and will be available at all major Electrical Retailers and Department stores nationally. The extended timing of the offer allows both consumers and retail partners to take advantage of the lead up to Christmas.

The Sunbeam EM0480 grinder features a conical burr mechanism. This allows the user to achieve a more consistent and even grind, which is essential to a superior coffee shot. It is valued at $219.00.

The Sunbeam EM6910 is designed with twin pumps and twin heating systems, allowing users to texture milk and prepare a rich, velvety espresso at the same time. The Café Series Espresso Machine EM6910 sells for $799.

To ensure you are making coffee like a professional, Sunbeam also offers a free Barista lesson at the Sunbeam Coffee School. It is an interactive learning experience that will help you master the art of making espresso and texturing milk.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au