As part of Sunbeam's integrated Christmas marketing campaign, Sunbeam has today announced an ICE AGE promotion with its Cool Creations range to celebrate the launch of the most successful animated movie, Ice Age 3 on Blue-ray and DVD on December 2.
Launched on November 1, customers purchasing any product from the ever popular SUNBEAM COOL CREATIONS range will receive a bonus ICE AGE 1 & 2 DVD Pack, valued at $24.95. Consumers will have to hurry as the offer is limited to the first 10,000 entries and is available at all major electrical retailers and department stores nationally.
The giveaway offer will be supported by a fun 15 second TVC featuring the lovable Scrat from Ice Age.
Friederike Bohlen, Product Manager, Food Preparation &Novelty products at Sunbeam, says, "We are very excited to be part of the launch of ICE AGE 3 on Blueray and DVD. This is fun family entertainment and a perfect fit for our COOL CREATIONS product range."
The TV campaign will be complemented by eye-catching in-store promotional material using the much loved characters from Ice Age, including Manny, Sid and Diego. The promotional material includes wobblers and posters, as well as interactive online activity at www.sunbeam.com.au.
Hero of the Cool Creations range this Christmas is PATTIE the cupcake maker, a product which SUNBEAM is expecting to be in high demand in the lead up to Christmas.
The redemption offer is available on the first 10,000 applications from 1st November 2009 to 24th December 2009.