Sunbeam appoints new PR agency

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September 2009
Sunbeam has replaced Write Away Communications with creative, independent PR agency, MINT PR.

MINT PR will look after media relations, corporate communications and events across the Sunbeam business.

According to David Jackson, CEO, Sunbeam Corporation Limited, "MINT PR will inject a freshness and new enthusiasm into our public relations. They have a good understanding of our business issues and have innovative ideas that will take Sunbeam to the next level."

"We have some great new products, promotions and offers for the Christmas period and MINT PR will be promoting these. We are expecting a major increase in brand exposure and coverage," he added.

MINT PR is based on the Northern Beaches of Sydney and was founded in 2005 by Monique Haylen after she left the integrated agency Love.

MINT PR has clients in the IT, retail, fashion and lifestyle sectors.