It’s a Sunbeam Christmas for retailers

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November 2009
Sunbeam reinforces its market leadership with an integrated Christmas campaign that is set to stimulate sales in the small appliance category

Sunbeam is driving Christmas sales and supporting retailers over the Christmas period with an integrated campaign that comprises a massive media commitment, new products, promotions, cashbacks, in-store demonstrations and extensive point of sale.

Heavily supported by a number of high rotation TVCs over peak viewing periods, Sunbeam's exciting new product range and seasonal promotions are set to increase consumer demand and drive customers into stores.

David Jackson, CEO of Sunbeam said, "Sunbeam is the only small appliance supplier that's providing such comprehensive support to retailers this Christmas."

"We've experienced strong growth in sales from this time last year and we are willing to back stronger consumer confidence levels with our marketing dollar," he continued.

There are 4 consumer promotions on offer, all supported by extensive POS and cashbacks up to $100 across 27 of Sunbeam's best-selling products.

Sunbeam is offering a bonus ICE AGE 1 & 2 DVD Pack to customers purchasing any product from the Sunbeam Cool Creations range. Valid from November 1 to the 24th of December, this promotion will be advertised by a tailored TVC which showcases Sunbeam's promising new product, Pattie™ the Cupcake Maker.

Also featured during prime-time television, such as Packed to the Rafters, Masterchef and Sunrise, is the Free coffee grinder promotion. Sunbeam is offering coffee lovers a free Sunbeam Café Series Coffee Grinder EM0480 worth $219.00, with the purchase of every Café Series Espresso Machine EM6910.

To support these great product ranges and deals, Sunbeam customers have the opportunity to win a Luxury Island Holiday worth more than $58,000.00. Simply by purchasing any Sunbeam product and registering online, consumers go into the draw to win. This promotion runs from November 1st to December 24th, and all retail partners have received a POS kit which includes posters, redemption instructions and swing tags to help drive sales in-store.

Finally, Sunbeam is offering a free case of Otama wines on offer with every purchase of the Sunbeam Innovo Gas BBQ, the GB2100.

With all of this promotional activity, retailers have been given a million reasons to beam this Christmas.