Australian Icons Sunbeam and Florence Broadhurst Join Forces For Design Collaboration

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With this year’s global fashion trends centering around patterns and print Sunbeam Australian is delighted to announce a collaboration with Australian treasure, Florence Broadhurst.

The creatively inspired Florence Broadhurst range will include some of Sunbeam’s key small appliances, each adorned with the Japanese Floral print, one of Broadhurst’s most iconic designs.

Commenting on the collaboration, John Turnbull, Sunbeam General Manager, Marketing, said: “Sunbeam is a historic Australian company, known for classic design and intuitive technology and we’ve found the perfect partner with the late Florence Broadhurst, who is an Australian design legend known for classic, graphic prints.  We’re excited and honoured to be able to team her prints with our product.”

Broadhurst’s unique and luxurious patterns, known for rich and vibrant colours, have long been a recognisable feature of Australian interiors as well as being exported world wide as wallpapers, fabrics and cushions.  Broadhurst’s designs grace the world’s most influential magazines including Vogue, Vanity Fair and Elle Décor. The collaboration will see high fashion and design heritage transcend to homewares with iconic Australian brand Sunbeam bringing the worldwide legacy of  Broadhurst’s effortless style back into the homes of Australians.

Sunbeam’s Florence Broadhurst range will include Retro Kettle KE5200 (RRP $99.95), Retro Toaster TA5200/TA5400 (RRP$79.95/$99.95), Mixmaster® Classic MX8500 (RRP $299), Café Crema® Espresso Machine EM4820 (RRP $229), Couture® Ironing Board SB8300 (RRP $129) and Couture™ Ironing Board Cover SB0830 (RRP $19.95).

The collaboration is the perfect synergy between two Australian icons. The range of Florence Broadhurst small appliances reflects a reputation of timeless patterns and trends in contemporary fashion. The range is currently available exclusively at David Jones stores nationwide. 

For Sunbeam product information and stockists call 1300 881 861