Media Releases

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September 2016


Sunbeam Australia is thrilled to introduce its new Sunbeam Zumbo Limited Edition Range, designed in collaboration with Australia’s leading Patissier and Dessert Master Adriano Zumbo.

September 2015

Australia’s First Multi-Capsule Espresso Machine

Sunbeam Australia is excited to introduce Australia's First ever Multi-capsule Espresso Machine giving household’s flexibility and variety in the coffee that they drink.

February 2014

Kitchen Appliance Product of the Year 2014 awarded to Sunbeam Duos™ Sous Vide and Slow Cooker

Sunbeam is excited to announce that Sunbeam Duos™ Sous Vide and Slow Cooker (MU4000) has been awarded the prestigious Product of the Year 2014 in the Kitchen Appliance Category.

February 2014

Sunbeam launches Blender On The Go – the most easy to use & convenient blender, just in time for FebFast.

Sunbeam has introduced the ‘Blender On The Go’. A convenient, simple and versatile blender, perfect for people on the go.

February 2014

Sunbeam First Australian Brand To Be Awarded Quiet Mark for Cafe Series® Variable Temperature Kettle

Sunbeam Australia is the first Australian brand to be awarded the Quiet Mark accreditation for the Cafe Series® Variable Temperature Kettle (KE9600, $129).

October 2013

Sunbeam Snack Heroes™ Promotion set to turn bakers' heads

This Christmas brings with it another enticing promotion from Sunbeam. Sunbeam is offering customers the chance to win one of over 200 Wiltshire Baking Kits with the purchase of any product in the Snack Heroes™ Range.

September 2013

Sunbeam’s New Juicer Range: Same Fruit In, More Juice Out

Sunbeam has launched three new juicers into the market this summer in response to a rising consumer demand for higher juice yields and maximum nutritional value.

September 2013

Australian Icons Sunbeam and Florence Broadhurst Join Forces For Design Collaboration

With this year’s global fashion trends centering around patterns and print Sunbeam Australian is delighted to announce a collaboration with Australian treasure, Florence Broadhurst.

September 2013

Feel Part of The Action With Homemade ‘Footy Pies’ from Sunbeam Footy Final Essentials

With the footy finals about to kick off, footy fans across the country will be looking forward to tucking into their favourite game snack, the iconic ‘Footy Pie’.

August 2013

MasterChef Finalists Avoid Elimination Thanks To Sunbeam Duos™ Electronic Sous

MasterChef finalists, Lynton and Emma, avoided elimination last night thanks to the Sunbeam Duos™ Electronic Sous Vide.

August 2013

NEW TV Ad Unveils First Glimpse of Sunbeam’s New Direction

Last night Sunbeam launched the first ad in its new campaign, as well as their new positioning – Designed by you.

June 2013

Sunbeam Has Winter Covered – Key Winter Appliances

There's no use pretending. The mercury has dropped and winter is well and truly here. With that in mind consumer attention will be turning to ways of keeping out the winter chill.

May 2013

Sunbeam Cafe Series® EM7000 Espresso Machine Wins Australian International Design Award

Sunbeam, Australia's leading brand of small appliances, has been awarded a prestigious Australian International Design Award for its Cafe Series® EM7000 Espresso Machine.

May 2013

Sunbeam unveils new ad campaign featuring Masterchef winner Rhys Badcock, as part of season five sponsorship

Sunbeam, Australia's leading brand of small appliances, has announced a new partnership with MasterChef The Professionals winner, Rhys Badcock ...

May 2013

Sunbeam is offering MORE! MORE! MORE! for Mother's Day

Sunbeam is giving More! More! More! to mums this Mother's Day with a series of bonus offers. From Espresso Machines that will see you brewing coffee like a barista, to Mixers that will help you to bake up a storm for Mum.

April 2013

Commercially inspired Food Processor will inspire gourment meals at home – Sunbeam Café® Series Food Processor

To assist with the creation of impressive café and restaurant meals at home, Sunbeam has launched their new commercially inspired Cafe Series® Food Processor LC9000.

April 2013

My Kitchen Rules is a winner for Sunbeam 300 Sunbeam appliances featured on hit TV show

48 Mixmaster® Hand Mixers, 47 StickMaster® Pros, 45 Stainless Food Scales and 27 Cafe Series® Planetary Mixmasters® were just some of the 300 Sunbeam small appliances...

January 2013

Sunbeam supporting new TV franchise - Masterchef: The Professionals

Sunbeam is excited to announce its continued sponsorship support for MasterChef and its continued sponsorship support for MasterChef and its newest incarnation MasterChef Professionals launching on 20 January.

November 2012

‘Steamy’ survey reveals majority of Aussie men fake it to escape heat… in the laundry

A 'Steamy' survey has been commissioned to investigate the current state of ironing in homes across the country and some intriguing findings have emerged.

June 2012

Sunbeam is the master of cooking programs

Sunbeam is reaping the rewards of its ongoing partnership with Channel Ten's showcase program, MasterChef, which, in only its first month of going to air, is already averaging 1.01 million viewers each week.

May 2012

Sunbeam proves it’s Australia’s favourite brand once again

Sunbeam has scooped the pool at theAustralian Women's WeeklyProduct of the Year awards with the Café Series® Planetary Mixmaster® (MX9200) being chosen by readers as their favourite Small Appliance.

April 2012

Sunbeam emphasises safety standards in response to TV report

In response to a media story on Wednesday April 11 about unsafe electrical appliances, Sunbeam Australia wishes to assure its customers of its most rigorous safety standards and correct and clarify information that was stated within this story.

March 2012

Sunbeam in the running for Australian Women’s Weekly Product of the Year Awards

The Café Series® Planetary Mixmaster® (MX9200) and the SecretChef™ Electronic Sear and Slow Cooker (HP8555)

February 2012

Sunbeam Wins Esteemed Product of the Year Award

Australia's leading small appliance producer, Sunbeam, has been recognised at the 2012 Product of the Year Awards with its FoodSaver® FreshSaver™, announced as the Small Appliance Product of the Year.

August 2011

World Class Cooking with Sunbeam Home Appliances

Watched by 2.6 million Australians, last night's MasterChef finale was a fitting end to a great season, as Sunbeam products assisted Kate and Michael in three nail-biting challenges, with Kate emerging as the deserving winner of Series three.

July 2011

Sunbeam: A trusted brand with great design - just ask the pros

Sunbeam continues to demonstrate its brand integrity and commitment to design; with a big week of recognition from the Reader's Digest 'Australia's Most Trusted' awards and the Australian International Design Awards announced last Friday.

November 2010

Sunbeam Celebrates a Successful Sponsorship as Isabella takes out the Junior MasterChef title

A peak of 2.24 million Australians tuned in last night to see 12 year old Queenslander Isabella crowned as Australia's first ever Junior MasterChef winner.

September 2010

Delicious espresso fast, with Sunbeam’s pod compatible models

Sunbeam's much loved espresso machines, the Café Series EM6910 and Arista 5900, will soon offer additional flexibility and ease of use as pod compatible models hit the market this Father's Day.

August 2010

Sunbeam Café Series® Espresso Machine: Designed To Help This Father’s Day

Wake up and smell the coffee this Father's Day with the gift that you will benefit from for years - a Sunbeam Café Series® Espresso Machine EM6910 and Café Series® Conical Burr Coffee Grinder EM0480.

July 2010

5.74 million Australians tune in to watch Sunbeam star in MasterChef finale

Adam Liaw may have taken out the MasterChef title last night but there was more than one winner, with Sunbeam triumphing as a major sponsor of the highest rating Non‐Sporting event in Australian television history.

June 2010

Sunbeam dominates Australia’s favourite cooking shows!

Sunbeam has knocked out Breville to secure an exclusive product agreement on the second series of My Kitchen Rules, reinforcing its position as the preferred small appliance provider across Australia's highest rating kitchen TV shows.

June 2010

Sunbeam Academy icing on the cake at the Melbourne Good Food and Wine Show

Visitors to Melbourne's Good Food and Wine show left the event with an abundance of culinary know-how, thanks to the Sunbeam Academy which was a sell-out success at last weekend's event.

May 2010

Sunbeam holds the secret to fresh food

Keeping everyday food deliciously fresh is easier and more convenient than ever before, with the launch of the Sunbeam handheld FoodSaver® FreshSaver™ .

April 2010

Join the “Epilution” with the new Emjoi BodyBare Angel!

Emjoi has today released the heavenly BodyBare Angel, set to accelerate the "Epilution" as women around Australia turn to epilating as an easy, fast and inexpensive way to remove unwanted hair.

April 2010

Style, elegance and power unite in Sunbeam’s Oskar Professional

Sunbeam is providing the perfect gift idea for a Mum who's all class, with the release of the stylish Oskar Professional food processor, in deep charcoal.

April 2010

Sunbeam Reveal New Brand Campaign Coinciding with MasterChef 3 Launch

Last night, Sunbeam held an exclusive event at the official MasterChef kitchen, launching their new brand campaign and celebrating the continued success of the Sunbeam and MasterChef partnership.

April 2010

MasterChef contestants to slice and dice with Sunbeam in 2010

MasterChef has selected Sunbeam as a strategic partner for the second season of Channel Tens 2009 runaway ratings success, MasterChef.

April 2010

Style and power unite in Sunbeam’s Oskar® Professional

Sunbeam is providing the perfect gift idea for a mum who's all class, with the release of the stylish Oskar® Professional food processor in deep charcoal.

April 2010

Sunbeam releases remake of iconic Mixmaster®

The MX003 promises to shake up kitchens around Australia, combining a strong legacy of excellence with a new, contemporary design.

April 2010

Sunbeam Knows Great Coffee: Number one in category for the fourth consecutive year

Sunbeam continues to dominate the coffee machine category, with the Café Series® Espresso Machine EM6910 and the Café Series® Coffee Grinder EM0480 remaining number one seller in value for the past four years.

April 2010

The handiest little mixer around

Sunbeam's new Mixmaster® Hand Mixer is the perfect solution for the busy baker that has limited kitchen storage space.

April 2010

Comfort food for a crowd with Sunbeam’s new Slow Cooker 4.0L

Sunbeam is catering for Mother's Day and the cooler months, with the release of the new HP005 Slow Cooker 4.0L, just in time for winter.

April 2010

Slow and Steady wins the Race (and cooks the perfect dinner!)

With winter on the way, Sunbeam is bringing out the head chef in every mum with the new HP5590 Electronic Slow Cooker.

April 2010

Sunbeam keeps you warm in style this winter

Forget daggy trackies - Sunbeam's new Safe & Sound® Florentine Heated Throw will keep you warm in style, without breaking the bank.

March 2010

Add Verve to your wardrobe

Sunbeam's Verve™ collection of irons are the latest must-have fashion accessory. Designed with a revolutionary "extreme" shot of steam, Verve™ protects your investment in fashion and is the essential addition to every wardrobe.

March 2010

Camilla Gets Steamy with Sunbeam

Kaftan queen Camilla Franks has embarked on a hot new relationship with iconic Australian brand Sunbeam, as the face of its innovative new VerveTM iron range.

March 2010

Full steam ahead with Sunbeam’s Verve™ collection

Sunbeam's Verve™ collection of irons are the latest must-have fashion accessory. Designed with a revolutionary "extreme" shot of steam, Verve™ protects your investment in fashion and is the essential addition to every wardrobe.

March 2010

Now little girls can sleep Safe & Sound too

Sunbeam's ever-popular Safe & Sound Waterproof electric blanket is now available in a new pink pony design that's perfect for little girls.

March 2010

Salon finish at an affordable price with the new Sunbeam illumina® range of hair dryers

Sunbeam, Australia's most trusted brand in small appliances, today launches the Sunbeam illumina® range of hair dryers.

February 2010

Celebrate Valentines Day with these gorgeous Sunbeam products

Choccy™ the Chocolate Fountain

The ultimate in indulgence, this easy to use appliance delivers a warm, steady flow of decadent, melted chocolate - ideal for dipping strawberries, wafers or marshmallows. Perfect for a decadent treat with someone special. RRP $74.95 AUD


Make up a scrumptious breakfast or brunch to share, with this sexy Sunbeam kitchenware...

December 2009

A new standard of kitchen elegance

Sunbeam's Designer Series™ Glass Kettle, brings modern elegance to kitchens, changing the face of kitchen appliances from not only functional but also striking.

November 2009

Sunbeam celebrates Women’s Weekly winning streak

It's official: Sunbeam is the number one choice in small appliances for Australian consumers, with the Sunbeam Slow Cooker being voted Winner and the Sunbeam Mixmaster® Runner Up in the 2009 Australian Women's Weekly Product of the Year awards.

November 2009

It’s a Sunbeam Christmas for retailers

Sunbeam reinforces its market leadership with an integrated Christmas campaign that is set to stimulate sales in the small appliance category

November 2009

Lucky Lau family wins $10,000 for Father’s Day poem

On Thursday the 5th of November, Christmas came early for one lucky family on the Northern Beaches. The Lau Family won a major prize from Sunbeam, receiving $10,000 from a National Father's Day competition based around Sunbeam Blenders.

November 2009

Sunbeam keeps it’s cool in the lead up to Christmas

Bonus Ice Age packs with Cool Creations range

November 2009

Sunbeam turns up the heat on the summer BBQ scene

$160 worth of free wine with every Sunbeam Innovo® GB2100 gas BBQ

October 2009

Squeeze your way to health and fitness with Sunbeam!

Sunbeam keeps Australians healthy and in shape this Christmas with the release of two new Juicers. Sunbeam's Juice Stream™ and Juice Drop™ turn fresh fruit and vegetables into delicious, thirst quenching drinks.

October 2009

Sunbeam lending a hand at Wayside

The Wayside Chapel, in Kings Cross for 45 years, every week sees people presenting themselves to show their life after addiction and after homelessness.

October 2009

Sunbeam takes the grind out of Christmas and spends millions generating consumer interest

Sunbeam is giving coffee lovers an authentic coffee experience at home, with a free Sunbeam Café Series Coffee Grinder EM0480 on offer with every Café Series Espresso Machine EM6910.

October 2009

Get creative at home with 'Pattie™' the cupcake maker

As the cupcake craze continues to gather momentum around Australia, Sunbeam's new cupcake maker, Pattie™, makes baking cupcakes at home more fun and easier than ever before.

October 2009

Sunbeam shines in the Australian Women’s Weekly Product of the Year Awards

Sunbeam has scored a hat-trick in the prestigious Australian Women's Weekly Product of the Year Awards, with three products awarded finalist positions.

October 2009

Sunbeam’s multi-million dollar TV investment supports retailers

'Designed to help' campaign stimulates Christmas spending

October 2009

Sunbeam slow cookers are designed to help when it comes to busy mums

Summer has come around again and it is time to get ready for glorious sunny days spent at the beach hanging out with friends.

October 2009

Clean and pure water with Sunbeam

Drinking water is an essential part of daily life, required to keep the body hydrated and remain healthy.

October 2009

Another reason to upgrade to Australia’s no.1 irons

Sunbeam is rewarding customers when they upgrade to Australia's number one irons by offering up to $30 cash back on selected Sunbeam iron purchases.

September 2009

Sunbeam appoints new PR agency

Sunbeam has replaced Write Away Communications with creative, independent PR agency, MINT PR.

September 2009

Cut back on bucks spent at the barber

If the family budget has become a little tighter with the onset of the global financial crisis, one expense that can be cut back is a trip to the barber thanks to Sunbeam's new Cordless Ceramic Hair Cutting Set.

July 2009

The new black is…yum

Sunbeam slow cookers are designed to help when it comes to busy mums

April 2009

Sunbeam captures quintessential Australian living with new portable gas barbecue

Sunbeam has captured Australia's love-affair with barbecues and the outdoors with the launch of the brand's first portable gas barbecue - the Innovo Thermo-Twin Portable Gas BBQ GB2100.

April 2009

Sunbeam takes the chill out of winter with new home heating solutions

1500W Sunbeam Smartheat™ Covered Oil Filled Radiator

April 2009

Snuggle up with Sunbeam Safe &Sound® electric blankets this winter

The approach of winter signifies warm scarves and gloves, cosying up to the fireplace, enjoying hot chocolate and getting a luxurious night's sleep with Sunbeam's innovative Safe &Sound® range of electric blankets.

November 2008

European tradition comes to Australian kitchens

Authentic Belgian waffles can now be enjoyed at home, fresh and hot, thanks to the new Sunbeam Belgian Waffle Maker.

November 2008

Sunbeam launches summer's coolest accessory

Never run out of ice half way through a party again with the new Sunbeam Eskimo Ice Maker. The ultimate partner for every party host, the ice maker produces quality ice at home using either tap or purified water.

October 2008

Cook like the professionals with three-in-one appliance

For home cooks who love to whip up caf breakfasts and quick weekday meals, the new Sunbeam Café Series Contact Grill &Barbecue is the versatile appliance they have been waiting for.

October 2008

Super slim for weighing in

If bulging kitchen cupboards are weighing you down, Sunbeam has the answer with its new ultra slim Stainless Food Scales.

October 2008

A tower of cool arrives for summer

Fans offer the most flexible and portable way to cool the home and this summer it's all about tower fans.

September 2008

Emjoi creates legs as good as gold

Achieving sexy summer legs all year round is easy with a great epilator and moisturiser. Set to help women create smooth, silky legs are two new cordless epilators from Emjoi® the BodyBare Trio and BodyBare Silk.

September 2008

Sunbeam quenches summer thirst

As summer approaches it is imperative to keep hydrated and replenish fluids to maintain the body's water balance.

August 2008

What would inspire you to iron?

Whitehouse Institute of Design, Australia graduate, Alicia Barnes, has drawn inspiration from the bush for her winning design in the Sunbeam ironing board cover competition.

July 2008

Art of coffee-making made easy

Streamline your morning ritual with an espresso machine that features intelligent programming.

June 2008

Help clean indoor air pollution

According to research from the University of Technology, Sydney, indoor air can be as much as 10 times more polluted than outdoor air(1).

May 2008

Sunbeam unveils the latest in home heating

Sunbeam has updated the look and style of the traditional column heater with the launch of its innovative and modern Smartheat™ oil filled radiator range - designed and engineered in Australia for the Australian environment.

May 2008

Sunbeam Ecowarm™ Panel Heater

For an efficient and effective heating solution, Sunbeam is launching the 2000W Ecowarm™ Panel Heater.

May 2008

Compact ceramic heaters

For compact, efficient heating solutions, Sunbeam offers a stylish range of ceramic heaters. These contemporary and lightweight heaters provide fast heat when and wherever it's needed, with assuring safety features.

May 2008

Sunbeam ceramic tower heater

Achieve the perfect temperature in every corner of your living space with a click of the remote control, thanks to the new 2400W Oscillating Ceramic Tower Heater from Sunbeam.

April 2008

Deliver warm relief to aching muscles

Long stressful hours at the office or hectic days running around after the kids can leave your body feeling worse for wear - often leading to stiff, tired muscles.

April 2008

Staying in has never looked so appealing

The Sunbeam Safe & Sound® Heated Throw, made from a plush micro fleece fabric, offers the delicious warmth of an electric blanket, where and whenever it's needed.

March 2008

Refreshing, healthy water for the whole family

Encouraging kids to make informed food and beverage choices and maintain a healthy lifestyle can be challenging, however education on the value of drinking fresh water is essential to improving a child's health and wellbeing.

October 2007

A gem for straight hair

Straight hair has come to define modern glamour, with the humble straightener cementing its position as the must-have fashion accessory on every girl's list. And what fashion accessory isn't complete without the finishing touch of jewels?

October 2007

Escape the heat of summer with a stylish retro cooling fan

Retro design is making a return to modern décor with Sunbeam's brand new range of Retro Cooling Fans - perfect for escaping the summer heat.