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Tuesday, 29 June 2010 – Sunbeam has knocked out Breville to secure an exclusive product agreement on the second series of My Kitchen Rules, reinforcing its position as the preferred small appliance provider across Australia’s highest rating kitchen TV shows.

On the back of its prolific partnership with the second series of MasterChef, currently screening on Network Ten, the My Kitchen Rules product agreement is the icing on the cake for Sunbeam, and sees the brand corner the explosive cooking show market.

David Jackson, Sunbeam CEO, said, “These agreements provide strategic brand alignment for Sunbeam and a powerful brand visual for consumers, crucial to cementing a leadership position in the small appliance category. We now have a strong brand presence in two of the most influential Kitchen TV shows.”

“We know this strategy works – our customer care team receives countless calls about the products used on MasterChef and we have seen a significant sales uplift especially for the SM8650 StickMaster® Pro and the LC8900 Café Series® Food Processor” (Source: GfK data May 09 vs May 10), Jackson continued.

Series two of MasterChef is attracting an average of 1.762 million viewers every night, while My Kitchen Rules first season averaged more than 1.3 million viewers each night.

These key agreements see Sunbeam continue to invest in the food preparation categories, making it a priority to provide retailers with all the materials they need to drive consumers in-store. Outstanding POS and promotional opportunities have always been a priority for Sunbeam and will remain a strong focus over the coming year.

“Sunbeam products are designed to help, with the features and performance excellence that consumers expect” says Jackson. “To align our products with MasterChef and My Kitchen Rules is an obvious response to Australia’s burgeoning love of all things gourmet. It drives home the connection between the brand consumers trust and the kitchen essentials they need in their own food preparation.”

MEDIA CONTACT:

For further information or to arrange an interview, please contact: Monique Haylen MINT PR, (02) 9918 5833 or 0434 444 443 or monique@mintpr.com.au

Sydney, September 5, 2010 - Sunbeam’s much loved espresso machines, the Café Series EM6910 and Arista 5900, will soon offer additional flexibility and ease of use as pod compatible models hit the market this Father’s Day.

Users now have greater choice with how they make coffee: whether using pods to make a quick morning espresso or grinding beans the traditional way, consumers can enjoy fresh, delicious espresso in the comfort of their own home.

Coffee pods are a perfectly measured, compact parcel of ground coffee that you place into the group handle of your machine. Cutting out the mess, time and effort that can be associated with grinding your own beans and gauging the ideal amount of ground coffee per cup, pods are the ideal solution for achieving a delicious espresso fast.

Rapidly gaining popularity in Australia, pods can be purchased from a wide variety of roasters nationally, meaning coffee connoisseurs don’t have to give up their favourite blend or roast. Visit sunbeam.com.au for your closest supplier.

Along with the innovative new pod feature, both machines will still contain all the great features they are best known for, including the EM6019’s distinctive TPTT™ system with twin pump and twin thermoblock system.

Purchasers of these models also have the opportunity to attend the Sunbeam Coffee School where talented baristas teach participants how to use their domestic machines to master the art of coffee though exceptional espressos, lattes and cappuccinos.

Sunbeam’s POD compatible EM6910 and EM5900 will be available from Father’s Day 2010. RRP: EM6910 $799 and EM5900 $449.

MEDIA CONTACT:

For more information, images or product for shoot or review, please contact Monique Haylen or Francesca Dalton on (02) 9918 5833 or 0434 444 443. Email to sunbeam@mintpr.com.au

Sydney, 7 June 2010 - Visitors to Melbourne's Good Food and Wine show left the event with an abundance of culinary know-how, thanks to the Sunbeam Academy which was a sell-out success at last weekend's event.

"Sunbeam really hit the nail on the head in targeting what people wanted to discover at the show," said CEO David Jackson. "The cupcake and coffee school classes were completely booked out. We've had plenty of positive feedback about how enjoyable the classes were, with Sunbeam products impressing participants by their ease of use and the professional results they achieved."

With Erin Sampson, National Latte Art Champion of 2009 at the reigns, the Sunbeam Coffee School class unlocked the secret of perfect coffee creation.

The Sunbeam cupcake class freed the imagination of all participants, with designs from kangaroos to hamburger cupcakes emerging by class end. One lucky winner per class took home Pattie™ the Cupcake Maker, including the talented designer of the hamburger cupcake!

Sunbeam's FoodSaver class demonstrated the product's diversity, with all consumers impressed by the wide variety of foods which could be kept for up to five times longer than if stored using conventional storage methods.

A real treat for those attending the Melbourne show, Sunbeam's Academy classes will also be available at the Sydney show in July. With tickets almost sold out, Sydney-siders will need to get in quick to secure their places in the most anticipated classes of the show.

MEDIA CONTACT:

For more information contact MINT PR on (02) 9918 5833, sunbeam@mintpr.com.au

May 1st 2010, Sydney – Keeping everyday food deliciously fresh is easier and more convenient than ever before, with the launch of the Sunbeam handheld FoodSaver® FreshSaver™ .

The Sunbeam FoodSaver® FreshSaver™ vacuum packaging system removes air and moisture from specially designed zipper bags and deli containers, keeping deli meats, cheeses and other refrigerated foods fresher for longer.

Because the FreshSaver™ is handheld with a cordless, compact design, it’s incredibly convenient to use. Whether at home in the kitchen, or engaging in recreational activities such as boating, hiking or camping, the FreshSaver™ can be used to keep food fresh and to store leftovers – particularly for short term storage needs.

The FreshSaver™ comes with a range of accessories to suit every storage need, such as a deli container and small and large zipper bags.

These zipper bags have been uniquely designed with a reinforced double zipper to ensure an airtight seal and its multi-layer construction keeps air and moisture out while locking in freshness and flavour.

Complete with a charging stand, the FreshSaver™ will be ready for action whenever it’s needed.

Sunbeam’s handheld FoodSaver® FreshSaver™, is available from leading electrical retailers and department stores nationally from May. RRP: $89.95

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

Sydney, April 2010 - Emjoi has today released the heavenly BodyBare Angel, set to accelerate the “Epilution” as women around Australia turn to epilating as an easy, fast and inexpensive way to remove unwanted hair.

With 30 tweezers and two speeds, the Emjoi BodyBare Angel is a powerful device that operates quickly and efficiently to remove hair from your body, including legs, face and bikini lines. The device operates on dry skin, meaning less mess and greater convenience, as you can epilate any time, in the comfort of your own home.

Every aspect has been designed to ensure complete ease of use. Contoured to the female body shape, the Emjoi BodyBare Angel is effective on hairs as small as ½ mm in length and includes a spotlight feature to ensure no unwanted hairs are missed.

Unique to the Emjoi BodyBare Angel is a pair of inbuilt, manual precision tweezers that are housed in the body of the epilator. With their own spotlight, these tweezers ensure complete hair removal; particularly useful for removing stray hairs from more sensitive areas such as the bikini line, or to create perfectly shaped eyebrows.

Priced at $79.95, the Emjoi BodyBare Angel provides incredible value for its owner. Unlike waxing, where you pay for per visit to the salon, or have to replenish your own home supplies, the Emjoi BodyBare Angel incurs just a one-off cost and will be with you for years to come. Considering the average woman spends $1250 on waxing annually, this is a significant saving.

It’s slender, curved shape and stunning floral design make the Emjoi BodyBare Angel an easy choice for those seeking to join the Epilution.

The Emjoi BodyBare Angel is available from leading electrical retailers and department stores nationally from April and sells for RRP $79.95.

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

April 2010, Sydney - Sunbeam is providing the perfect gift idea for a Mum who’s all class, with the release of the stylish Oskar Professional food processor, in deep charcoal.

The Oskar Professional is like no other food processor on the market with a combination of elegance and power. A stylish exterior houses an 1100 Watt induction motor, providing superior strength and the ability to maintain a constant speed- even when working through the heaviest of loads.

Fit for the home cook who considers themselves a masterchef, the Oskar Professional comes with six stainless steel processing attachments, designed to suit every need, including mixing, slicing, grating, shaving and shredding.

It’s unique storage draw houses these attachments when not in use, ensuring you kitchen remains sleek and uncluttered at all times. All attachments may be placed in a dishwasher, making the Oskar Professional a breeze to use and clean.

Sunbeams Oskar Professional was designed and engineered in Australia.

The Sunbeam Oskar Professional (7600C) is available from leading electrical retailers and department stores nationally from April. RRP: $299.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

MasterChef has selected Sunbeam as a strategic partner for the second season of Channel Tens 2009 runaway ratings success, MasterChef.

At the top of its field, MasterChef was the highest rating show on TV last year with an average of two million viewers per episode at the peak of the show. CEO David Jackson says “Sunbeam is thrilled to be involved with such a popular, relevant program which is engaging consumers by reinvigorating their love of cooking.”

This agreement will see Sunbeam appliances used across all the TV show’s best loved segments including the Pressure Test and the Invention Test in the MasterChef Kitchen.

All of the contestants have had training sessions on the Sunbeam range to familiarize themselves with the functionality & versatility of the products to ensure the contestants have confidence in the products to help them deliver winning dishes to progress through the competition. Sunbeam products will also feature in the MasterChef house where the contestants live throughout the competition, giving them daily access to Sunbeam appliances.

The partnership will be backed up by extensive TV advertising in addition to a strong online presence on the MasterChef site, where consumers are rushing to get access to the latest news & recipes from the show.

In addition to the MasterChef partnership and TV advertising across high rotating programs, Sunbeam will also be launching the “Dine with a MasterChef” promotion which kicks off on the 1st April. This fantastic promotion gives five lucky consumers the opportunity to win a two night trip to Sydney with three friends to dine at the award winning Becasse restaurant in Sydney, enjoying an eight course degustation dinner hosted by Executive chef Justin North.

This highly aspirational prize will be supported by a cashback promotion across 32 products and all stores will receive a POS kit containing posters, redemption instructions, swing tags & tent cards.

The Sunbeam and MasterChef partnership brings together Sunbeams award winning kitchen appliances and MasterChef, the hit program which showcases Australia’s hottest cooking talent, is sure to be a recipe for success. This integrated campaign will commence in April.

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

April 2010, Sydney: Sunbeam is providing the perfect gift idea for a mum who’s all class, with the release of the stylish Oskar® Professional food processor in deep charcoal.

The Oskar® Professional impresses with a combination of elegance and power. A stylish exterior houses an 1100 Watt induction motor, providing superior strength and the ability to maintain a constant speed- even when working through the heaviest of loads.

Suitable for the home cook who considers oneself a masterchef, the Oskar® Professional comes with six stainless steel processing attachments, designed to suit every need, including mixing, slicing, grating, shaving and shredding.

Its unique storage drawer houses these attachments when not in use, ensuring your kitchen remains sleek and uncluttered at all times. All attachments may be placed in a dishwasher, making the Oskar® Professional a breeze to use and clean.

Sunbeam’s Oskar® Professional was designed and engineered in Australia.

The Sunbeam Oskar® Professional (LC7600C) is available from leading electrical retailers and department stores nationally from April. RRP: $299.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

1 April 2010, Sydney - Sunbeam’s new Mixmaster® Hand Mixer is the perfect solution for the busy baker that has limited kitchen storage space. With the same look as Sunbeam’s Café Series® Mixmaster, and a range of practical features, the Mixmaster® Hand Mixer is a stylish addition to any kitchen.

The Hand Mixer’s powerful 350 watt motor and six speeds plus boost button, ensures even and thorough mixing for all cake batters and mixtures.

The retro-designed Sunbeam Mixmaster® Hand Mixer is the only hand mixer on the market to include balloon whisks, which are the best way to aerate eggs and whip up a smooth batter. The balloon whisks are ideal for perfecting desserts such as sponge cakes and pavlovas, which rely on good technique in the early stages of the recipe.

The Hand Mixer also comes with several other handy attachments including Vgroove beaters for creaming butter and sugar, plus cake mixes, and dough hooks for kneading heavy mixtures such as bread or pizza dough.

A quick release ejection button removes attachments easily, for flexibility and complete ease in cleaning.

The Sunbeam Mixmaster® Hand Mixer (JM6600) is available from leading electrical retailers and department stores nationally, April 2010 for RRP $69.95

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

1st April 2010, Sydney - Sunbeam is catering for Mother’s Day and the cooler months, with the release of the new HP005 Slow Cooker 4.0L, just in time for winter.

The Sunbeam Slow Cooker 4.0L is the only model on the market with a stylish, round shape. Paired with the elegance of its crisp, white exterior, the Slow Cooker 4.0L adds an authentic, yet contemporary, touch to any kitchen surface.

With its 4 litre cooking capacity, this Sunbeam slow cooker is perfect for serving a small crowd. Its ceramic crock pot is easily removed, doubling up as a serving dish to suit a hearty stew for those nights in.

If you prefer to keep the crock pot in the slow cooker, a detachable cord means you can still place the slow cooker in the centre of the table: perfect for a rustic meal to share. No need to worry about oven gloves either with the addition of cool touch handles. The removable crock pot and glass lid are completely dishwasher safe, meaning the Slow Cooker 4.0L not only ensures a perfect dish every time, but ease and convenience in cleaning up.

The Slow Cooker 4.0L uses top-end technology such as a wrap-around heating element which ensures even heat distribution and prevents food from sticking to the base.

With a 12 month replacement guarantee, you can have complete peace of mind that the Slow Cooker 4.0L will keep a family warm and well fed, for many more winters to come.

The Sunbeam Slow Cooker 4.0L (HP005) is available from leading electrical retailers and department stores nationally from April. RRP: $64.95.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

With winter on the way, Sunbeam is bringing out the head chef in every mum with the new HP5590 Electronic Slow Cooker.

1st April 2010, Sydney - With its sleek brushed stainless steel exterior, removable ceramic crock pot and programmable cooking time, the Sunbeam HP5590 serves up a great meal every time.

Ideal for large busy families, this new slow cooker features three heat settings: Low / High / Keep Warm. Furthermore, with the inclusion of an advanced programmable timer, meals can be pre-prepared in the morning and ready for serving right when you need it, so it is one less activity to think about in the evening rush.

The HP5590 Electronic Slow Cooker has a 5.5 litre capacity, so it is ideal for large families and those who frequently host dinner events.

Serving a crowd is a breeze as the removable cord allows you to place the slow cooker on the dining room table. In addition, the removable ceramic crock has a vitreous glazed surface, so it’s perfect to double as a serving dish!

Teamed with the convenience of dishwasher safe crock insert and glass lid, you really can’t go past the hottest appliance on the market, the Sunbeam HP5590 Electronic Slow Cooker.

The Sunbeam HP5590 Electronic Slow Cooker is available from leading electrical retailers and department stores nationally from April. RRP: $99.95.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

The MX003 promises to shake up kitchens around Australia, combining a strong legacy of excellence with a new, contemporary design.

Sydney, April 2010 - Sunbeam is building on its immensely popular Mixmaster® range with the release of the new MX003 Mixmaster®, which combines the unique features of its predecessor, with modern design and style.

The only model on the market to have two clear glass, heat resistant bowls, the MX003 Mixmaster® also features a 350 watt, Italian made motor, 12 speed options and Sunbeam’s patented 3-way beating action.

The non-slip rubber feet on the MX003 ensure stability, while the electronic torque control maintains the selected speed regardless of the mixing load. Complete ease of use is assured by the tilt-back mixer head, making it effortless to remove the mixing bowl when food preparation is complete.

Sunbeam's famous 3-way beating action rotates the bowl, and individual beaters in opposite directions for thorough mixing and optimum aeration, ideal for creating the perfect sponge cake, or where thorough mixing is essential.

Exceptionally easy to use, the MX003 features V-groove beaters to cream butter and sugar for heavier cake mixes and heavy duty dough hooks to make kneading pizza and bread dough a breeze.

The Sunbeam Mixmaster® MX003 is the perfect choice for mums who are passionate about baking. It’s sure to find its own unique space on kitchen bench tops around Australia for many more years to come.

The Sunbeam MX003 Mixmaster® is available from leading electrical retailers and department stores nationally from April and retails for $229.00.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

April 1st 2010, Sydney –Forget daggy trackies - Sunbeam’s new Safe & Sound® Florentine Heated Throw will keep you warm in style, without breaking the bank.

Remarkably versatile, the Florentine throw can be used on couches, futons, waterbeds and adjustable beds. Featuring nine heat settings and delicious micromink fabric that’s made for snuggling, you’ll never want to leave the couch.

The Safe & Sound® Heated Throw is also an extremely economical way to keep warm this winter. It uses around the same amount of energy as a light globe, so you can stay snug and cosy without the expense of heating the entire room.

Like all Safe & Sound® electric blankets, the Heated Throw features Sunbeam’s exclusive Sleep Perfect® Technology, which provides automatic temperature adjustment and nine levels of safety protection.

For added convenience, the control is detachable and the heated throw can be machine washed and tumble dried.

The Sunbeam Safe & Sound® Florentine heated throw (BL3221P) is available from leading electrical retailers and department stores nationally, from 1st April 2010, RRP $109.00

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

9th March 2010, Sydney – Sunbeam’s Verve™ collection of irons are the latest must-have fashion accessory. Designed with a revolutionary “extreme” shot of steam, Verve™ protects your investment in fashion and is the essential addition to every wardrobe.

Sunbeam has been the expert in ironing for more than 85 years and is continually first on the scene with new technology and cutting edge features. Its latest advance - Extreme Shot of Steam technology - is setting the trend for iron innovation. Producing an impressive 80 grams of steam per minute, this high-pressure shot of steam is akin to that of a steam station iron. It effortlessly removes stubborn creases yet is gentle enough to steam delicate fabrics - keeping anything from wardrobe staples to luxe silk frocks in mint condition.

The Verve™ range offers a choice of three soleplate surfaces, so fashionistas can select the finish that best suits their wardrobe. Verve™ 62 and Verve™ 65 feature an easy clean Teflon® Platinum Pro soleplate, while the Verve™ 66 shines in classic, durable Stainless Steel. The top of the range Verve™ 68 boasts Sunbeam’s exclusive scratch-resistant Resilium® finish, which glides effortlessly across all types of clothing and protects delicate fabrics.

After Verve™ has made an outfit red carpet ready, there’s no need to worry about accidentally leaving it on if running fashionably late. Selected Verve™ irons have a safety auto-off feature which turns the iron off in case you forget. The power will only reconnect when the iron is moved.

Verve™ is the perfect accessory for those who desire individuality. Designed to turn heads with their fresh, bright colours, Verve’s four stylish models are guaranteed to stand out in a sea of white. With turquoise, jade, royal purple and gold to liven up your ironing board, it would be a sin to store these irons away.

Fashion conscious shoppers on a budget should look out for Sunbeam’s all new Pro Steam® range. Lightweight and a breeze to use, these sassy irons offer variable steam settings, fine mist spray and vertical shot of steam.

Like Verve™, Pro Steam® flaunts the season’s hottest new colours - available in watermelon with a Teflon® non-stick soleplate, or lime green with a polished aluminium soleplate.

The new Verve™ and Pro-Steam® ranges are the hottest new accessory for those who have a passion for fashion.

Sunbeam’s Verve™ iron range is available from 15th April 2010.

Verve™ 62 Platinum, SR6200, $64.95, RRP.
Verve™ 65 Platinum, SR6500, $89.95, RRP.
Verve™ 66 Stainless, SR6600, $99.95, RRP.
Verve™ 68 Resilium®, SR6800, $119.00, RRP.

The Sunbeam Pro Steam® range is available from 1st May, 2010.

Pro Steam® Polished, SR4100, $34.95, RRP.
Pro Steam® Teflon, SR4200, $44.95, RRP.

Sunbeam products are available from electrical retailers and department stores nationally.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

9th March 2010 Sydney – Kaftan queen Camilla Franks has embarked on a hot new relationship with iconic Australian brand Sunbeam, as the face of its innovative new VerveTM iron range. Featuring revolutionary steam shot technology, a stylish design and vibrant colours, VerveTM is this season’s hottest must-have fashion accessory.

The partnership aims to promote the importance of a good iron to protecting the investment made in fashion. As Danielle Thompson, Marketing Manager for Sunbeam irons explains, “People spend thousands of dollars each year on designer clothing, but give little thought to the tools they use to care for them. By working with Camilla we hope to educate consumers that, with a good quality iron, you can care for anything at home, from cotton and linen to silk and chiffon. With VerveTM, Australian women and men can protect their investment in fashion,” Thompson says.

Camilla advocates Sunbeam’s VerveTM irons as an essential step in the care of her signature kaftans, and the only iron range she recommends for at-home care.

“All my collections have been hand designed and are extremely delicate,” said Camilla Franks. “In the past I’ve been hesitant to recommend ironing my garments, but Sunbeam’s Verve range uses steam so effectively that I have no qualms about using these irons for garment care and finishing touches. I trust Sunbeam entirely when it comes to irons.”

As part of Sunbeam’s commitment to Fashion and educating people about the importance of ironing to protect their fashion investment, Sunbeam will be supporting Camilla at this year’s Rosemount Australian Fashion Week, in Sydney on May 3rd.

Sunbeam’s Verve™ iron range is available from 15th April 2010.

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

FULL STEAM AHEAD WITH SUNBEAM’S VERVE™ COLLECTION

9th March 2010, Sydney – Sunbeam’s Verve™ collection of irons are the latest must-have fashion accessory. Designed with a revolutionary “extreme” shot of steam, Verve™ protects your investment in fashion and is the essential addition to every wardrobe.

Sunbeam has been the expert in ironing for more than 85 years and is continually first on the scene with new technology and cutting edge features. Its latest advance - Extreme Shot of Steam technology - is setting the trend for iron innovation. Producing an impressive 80 grams of steam per minute, this high-pressure shot of steam is akin to that of a steam station iron. It effortlessly removes stubborn creases yet is gentle enough to steam delicate fabrics - keeping anything from wardrobe staples to luxe silk frocks in mint condition.

The Verve™ range offers a choice of three soleplate surfaces, so fashionistas can select the finish that best suits their wardrobe. Verve™ 62 and Verve™ 65 feature an easy clean Teflon® Platinum Pro soleplate, while the Verve™ 66 shines in classic, durable Stainless Steel. The top of the range Verve™ 68 boasts Sunbeam’s exclusive scratch-resistant Resilium® finish, which glides effortlessly across all types of clothing and protects delicate fabrics.

After Verve™ has made an outfit red carpet ready, there’s no need to worry about accidentally leaving it on if running fashionably late. Selected Verve™ irons have a safety auto-off feature which turns the iron off in case you forget. The power will only reconnect when the iron is moved.

Verve™ is the perfect accessory for those who desire individuality. Designed to turn heads with their fresh, bright colours, Verve’s four stylish models are guaranteed to stand out in a sea of white. With turquoise, jade, royal purple and gold to liven up your ironing board, it would be a sin to store these irons away.

Fashion conscious shoppers on a budget should look out for Sunbeam’s all new Pro Steam® range. Lightweight and a breeze to use, these sassy irons offer variable steam settings, fine mist spray and vertical shot of steam.

Like Verve™, Pro Steam® flaunts the season’s hottest new colours - available in watermelon with a Teflon® non-stick soleplate, or lime green with a polished aluminium soleplate.

The new Verve™ and Pro-Steam® ranges are the hottest new accessory for those who have a passion for fashion.

Sunbeam’s Verve™ iron range is available from 15th April 2010.

Verve™ 62 Platinum, SR6200, $64.95, RRP.
Verve™ 65 Platinum, SR6500, $89.95, RRP.
Verve™ 66 Stainless, SR6600, $99.95, RRP.
Verve™ 68 Resilium®, SR6800, $119.00, RRP.

The Sunbeam Pro Steam® range is available from 1st May, 2010.

Pro Steam® Polished, SR4100, $34.95, RRP.
Pro Steam® Teflon, SR4200, $44.95, RRP.

Sunbeam products are available from electrical retailers and department stores nationally.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

March 1st 2010, Sydney – Sunbeam’s ever-popular Safe & Sound Waterproof electric blanket is now available in a new pink pony design that’s perfect for little girls.

Designed specially to deal with life’s little accidents, the Waterproof electric blanket will keep children safe and warm throughout the night.

The blanket contains a waterproof inner membrane that prevents spills from reaching the heating wires or soaking through to the mattress, meaning peace of mind for parents. If an ‘accident’ does happen, the electric blanket can be machine washed and tumble dried, making life so much easier for mum and dad.

Made from a plush polar fleece fabric, the pink pony blanket is perfect to snuggle into, while its fully fitted sides make it easy to fit to the mattress. Its sweet, pink pony design is ideal for girls who prefer pastel pink to Sunbeam’s original Waterproof blanket with a blue frogon- a-lily-pad design.

Like all Safe & Sound® electric blankets, the Waterproof is equipped with Sunbeam’s exclusive Sleep Perfect® Technology. This includes nine levels of safety protection, automatic temperature adjustment plus a fast 10 minute warm up time.

The detachable control features nine heat settings and two timer settings that automatically turn the blanket off after either 75 minutes or 12 hours, so there’s no chance of leaving the blanket on while rushing the kids off to school.

The Safe & Sound® Waterproof featuring pink pony design (BL3321G) and blue (BL3321) are available from leading electrical retailers and department stores nationally. Single bed size RRP $139.00

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

Sydney, 1st March 2010 – Sunbeam, Australia's most trusted brand in small appliances, today launches the Sunbeam illumina® range of hair dryers. Including four stunning models with a range of musthave features and a refreshing new design, the Sunbeam illumina® range offers salon quality at an affordable price.

With three models a shimmery pearl and one a deep silver, the Sunbeam illumina® range is the perfect hair care accessory for those who prefer softer colours and a feminine finish.

Travellers and space savers will love the Sunbeam illumina® Compact Travel Dryer. With 2000W power in a lightweight, portable body, the Compact Travel Dryer doesn’t compromise on power. Other features include two heat and speed settings, a cool shot button to set hair firmly in place, a concentrator for perfect styling and a folding handle to ensure easy portability and storage.

Sunbeam illumina® Compact Travel Dryer HD6100 - $24.95

Creating smoother, shinier hair that lasts longer has never been easier with the Sunbeam illumina® Ionic Dryer. Utilising Ionic technology, three heat and two speed settings plus a turbo shot of air to style and dry hair faster, the Ionic Dryer eliminates static and frizz at the push of a button. The included concentrator directs airflow for immaculate styling, while an additional hanging loop makes storage easy.

Sunbeam illumina® Ionic Dryer HD6200 - $34.95

The Sunbeam illumina® Ionic Ceramic Dryer includes all the great qualities of the Ionic Dryer, but with the additional feature of a ceramic coated grill to offer increased heat resistance and added protection. The 2200W of power adds the strength to style and dry hair quickly and effortlessly, while an included diffuser adds volume and lifts your curls.

Sunbeam illumina® Ionic Ceramic Dryer - HD6300 - $44.95

For the ultimate in healthy hair and professional results choose the Sunbeam illumina® Professional AC Dryer. The AC Dryer includes a ceramic coated grill for increased heat resistance, plus a concentrator and diffuser to create different styles with a professional finish every time. Its powerful AC motor ensures superior performance and a long product life, while 3 heat & 2 speed settings allow quick drying or controlled styling.

Sunbeam illumina® Professional AC Dryer - HD6500 - $59.95

The Sunbeam illumina® range is available from leading electrical retailers and department stores nationally from April.

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

Choccy™ the Chocolate Fountain

The ultimate in indulgence, this easy to use appliance delivers a warm, steady flow of decadent, melted chocolate – ideal for dipping strawberries, wafers or marshmallows. Perfect for a decadent treat with someone special. RRP $74.95 AUD

CAFÉ SERIES

Make up a scrumptious breakfast or brunch to share, with this sexy Sunbeam kitchenware...

Café Series® Kettle Red KE9200R

The Café Series® Kettle stands proud, with its unique diamond shape design and special care taken on all the finishings, this kettle is sure to make an impression in any kitchen. RRP $129.00 AUD

Café Series® 2 Slice Toaster Red TA9200R

Designed with 1200 watt replaceable elements and supported with a five year guarantee your toaster is built to last. Sleek and modern in design it will suit any kitchen. RRP $139.00 AUD

Café Series® Espresso Machine Red EM6910R

The Café Series® Espresso Machine is designed with twin pumps and twin heating systems, allowing you to texture milk and prepare a rich, velvety espresso at the same time. RRP $799.00 AUD

OTHER ROMANTIC IDEAS…

Enjoy Sunbeam’s Quilted Massager with Heat – the ideal present for someone you love this Valentines Day.

This luxurious, silky, quilted massager has an inbuilt pillow, four massage zones with heat and two massage settings.

RRP $119.00

Wine Chiller

For a romantic picnic, or dinner alfresco, Sunbeam’s wine chiller will keep your champagne at the perfect temperature.

Simple to use and stylishly designed with a rechargeable 80 minute battery, removable cord, continuous On function, and 20 minute timer with auto-off. RRP $69.95 AUD

Consumer enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au or francesca@mintpr.com.au

Sydney, 1st December, 2009 - Sunbeam’s Designer Series™ Glass Kettle, brings modern elegance to kitchens, changing the face of kitchen appliances from not only functional but also striking.

A simple household task such as boiling water now becomes a treasured moment, as you enjoy the theatre of boiling water through quality SCHOTT DURAN German glass.

Designed and engineered in Australia, the 1.3 litre Designer Series™ Glass Kettle’s stunning exterior houses many unique features, including patented temperature sensing and a fast-boil 2400 watt concealed element.

Its sensor touch button uses up-to-the-minute technology and makes using the kettle a breeze - a slight touch is all that is needed.

With its beauty and supreme technology, Sunbeam’s Designer Series™ Glass Kettle is a must-have appliance for any modern kitchen.

Code: KE9400
RRP: $139.00

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au

It’s official: Sunbeam is the number one choice in small appliances for Australian consumers, with the Sunbeam Slow Cooker being voted Winner and the Sunbeam Mixmaster® Runner Up in the 2009 Australian Women’s Weekly Product of the Year awards.

Sydney 30th November 2009: The votes are in and it’s clear that SUNBEAM is the consumers’ top choice, with the Sunbeam HP5520 5.5L Slow Cooker taking out First Prize in the prestigious Women’s Weekly Product of the Year awards (small appliances category).

The Slow Cooker was voted by thousands of Women’s Weekly readers as the winner in the best small appliance category. Consumers voted on areas such as value, design and functionality, reinforcing Sunbeam’s leadership in these areas.

The Sunbeam HP5520 5.5L Slow Cooker delivers enticing, family-sized, healthy meals with the convenient slow cooking process. Serving 8-10 people, its features include 3 heat settings, a dishwasher-safe crock insert and glass lid, along with a wrap-around heating element which provides even heat distribution.

In addition, Sunbeam has been awarded the runner’s up prize in the same category, with the Sunbeam MX8900 Café Series Mixmaster coming in at a close second.

The Sunbeam Café Series Mixmaster is the ultimate in the Mixmaster® range, designed with a solid brushed die-cast metal body and featuring patented twin-motor technology. Other features include 3-way beating action, 12 electronic speeds and two stainless steel mixing bowls (4.4L and 2.1L).

David Jackson, Sunbeam CEO, said “We are delighted to be recognised by The Australian Women’s Weekly readers. Both appliances have clearly dominated this section of the competition, showing that consumers consider Sunbeam to be the preferred brand for outstanding design, functionality and value.”

MEDIA CONTACT:

For further information, images or product for review, please contact:
Francesca Dalton or Monique Haylen at MINT PR. Phone: (02) 9918 5833. Email: monique@mintpr.com.au

Sunbeam reinforces its market leadership with an integrated Christmas campaign that is set to stimulate sales in the small appliance category

Sydney 20th November 2009: Sunbeam is driving Christmas sales and supporting retailers over the Christmas period with an integrated campaign that comprises a massive media commitment, new products, promotions, cashbacks, in-store demonstrations and extensive point of sale.

Heavily supported by a number of high rotation TVCs over peak viewing periods, Sunbeam’s exciting new product range and seasonal promotions are set to increase consumer demand and drive customers into stores.

David Jackson, CEO of Sunbeam said, “Sunbeam is the only small appliance supplier that’s providing such comprehensive support to retailers this Christmas.”

“We’ve experienced strong growth in sales from this time last year and we are willing to back stronger consumer confidence levels with our marketing dollar,” he continued.

There are 4 consumer promotions on offer, all supported by extensive POS and cashbacks up to $100 across 27 of Sunbeam’s best-selling products.

Sunbeam is offering a bonus ICE AGE 1 & 2 DVD Pack to customers purchasing any product from the Sunbeam Cool Creations range. Valid from November 1 to the 24th of December, this promotion will be advertised by a tailored TVC which showcases Sunbeam’s promising new product, Pattie™ the Cupcake Maker.

Also featured during prime-time television, such as Packed to the Rafters, Masterchef and Sunrise, is the Free coffee grinder promotion. Sunbeam is offering coffee lovers a free Sunbeam Café Series Coffee Grinder EM0480 worth $219.00, with the purchase of every Café Series Espresso Machine EM6910.

To support these great product ranges and deals, Sunbeam customers have the opportunity to win a Luxury Island Holiday worth more than $58,000.00. Simply by purchasing any Sunbeam product and registering online, consumers go into the draw to win. This promotion runs from November 1st to December 24th, and all retail partners have received a POS kit which includes posters, redemption instructions and swing tags to help drive sales in-store.

Finally, Sunbeam is offering a free case of Otama wines on offer with every purchase of the Sunbeam Innovo Gas BBQ, the GB2100.

With all of this promotional activity, retailers have been given a million reasons to beam this Christmas.

MEDIA CONTACT:

For information or hi res images, please contact:
Francesca Dalton or Monique Haylen at MINT PR on monique@mintpr.com.au, 9918 5833 or 0434 444443

Sydney 10th November, 2009: On Thursday the 5th of November, Christmas came early for one lucky family on the Northern Beaches. The Lau Family won a major prize from Sunbeam, receiving $10,000 from a National Father’s Day competition based around Sunbeam Blenders.

Awarded at Harvey Norman, Balgowlah, where the family had purchased their Sunbeam blender, the $10,000 prize was given to the entrant that showed exceptional creativity and flair while answering the question, "How would you spoil your Dad with $10,000 this Fathers Day?"

The Lau family submitted a heart-warming poem, which described how they would love to treat their father to much needed dental work.

According to Friederike Bohlen, Product Manager for Food Preparation &Novelty, "It was a tough task to choose from the numerous entries as many were very original and creative."

"All of the team here at Sunbeam agreed that the poem was a beautiful way for the Lau family to show their love and appreciation for their father. It was very refreshing to read and really captured the spirit of Father’s Day," she continued. The Lau family was grateful to receive their prize money and plan on organising for their Dad to receive the necessary medical attention.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For information or hi res images, please contact:
Francesca Dalton or Monique Haylen at MINT PR on monique@mintpr.com.au, 9918 5833 or 0434 444443

Bonus Ice Age packs with Cool Creations range

SYDNEY, 5th November 2009 – As part of Sunbeam’s integrated Christmas marketing campaign, Sunbeam has today announced an ICE AGE promotion with its Cool Creations range to celebrate the launch of the most successful animated movie, Ice Age 3 on Blue-ray and DVD on December 2.

Launched on November 1, customers purchasing any product from the ever popular SUNBEAM COOL CREATIONS range will receive a bonus ICE AGE 1 & 2 DVD Pack, valued at $24.95. Consumers will have to hurry as the offer is limited to the first 10,000 entries and is available at all major electrical retailers and department stores nationally.

The giveaway offer will be supported by a fun 15 second TVC featuring the lovable Scrat from Ice Age.

Friederike Bohlen, Product Manager, Food Preparation &Novelty products at Sunbeam, says, "We are very excited to be part of the launch of ICE AGE 3 on Blueray and DVD. This is fun family entertainment and a perfect fit for our COOL CREATIONS product range."

The TV campaign will be complemented by eye-catching in-store promotional material using the much loved characters from Ice Age, including Manny, Sid and Diego. The promotional material includes wobblers and posters, as well as interactive online activity at www.sunbeam.com.au.

Hero of the Cool Creations range this Christmas is PATTIE the cupcake maker, a product which SUNBEAM is expecting to be in high demand in the lead up to Christmas.

The redemption offer is available on the first 10,000 applications from 1st November 2009 to 24th December 2009.

MEDIA CONTACT:

For further information, images or product for review, please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: sunbeam@mintpr.com.au

$160 worth of free wine with every Sunbeam Innovo® GB2100 gas BBQ

SYDNEY, 1st November 2009: Sunbeam is helping customers cater for their busy social calendars over the Christmas and New Year period, by offering $160 worth of free wine with the purchase of every Sunbeam Innovo® Thermo-Twin GB2100 2-burner gas BBQ.

From 1 November to 31 December 2009, Sunbeam ensures BBQ-lovers are prepared for the festive season, by offering a case of Otama wine as a bonus gift with any purchase of the Sunbeam GB2100. Valued at $160, the case contains six 2008 New Zealand Marlborough Sauvignon Blancs and six 2007 South Australian McLaren Vale Shiraz – the perfect accompaniment to seafood or steak, grilled on the hotplate.

Powerful, yet compact, the GB2100 is the perfect entertaining companion. Whether you’re at home, at a picnic, or even a friend’s house, Sunbeam’s portable gas BBQ is great for any social occasion.

The GB2100 has a heat magnitude that sets it apart from the competition, enabling steaks to be properly seared, even with the lid open. Sunbeam’s hottest new BBQ boasts over 50% more heat input than its rivals, yet still retails at the affordable price of $599.00

Superior product design and features truly make the GB2100 stand out. One innovative feature is the three-tier cooking system, which distributes heat evenly on the grill to prevent hot or cold spots - ensuring perfect cooking results every time.

The two thermo-jet stainless steel burners are operated by independent controls which allow you to keep two thermal cooking zones operating in tandem. This allows you to cook various types of meat at one time, or even keep cooked food hot until the time comes to ‘plate up’.

The GB2100 is ideal for smaller entertaining areas (such as balconies) or where space is limited. Alternatively, simply lift the BBQ off its trolley and take the GB2100 in the car to picnics or camping. The GB2100’s easy-to-move 2-wheeled trolley, with folding, removable side shelves, makes it easy to store away when not in use. This trolley also features a shelf for the gas bottle to sit, keeping the area around the BBQ clean and uncluttered – perfect for small entertaining areas.

Despite its compact design, the GB2100 hosts a range of other stellar features, including a reversible thick cast iron open grill and reversible hot plate, stainless steel flame tamer, piezo ignition and a die cast aluminium roasting hood with 304 stainless steel wrap and informative temperature gauge.

The Sunbeam GB2100 retails at $599.00

MEDIA CONTACT:

For further information, images or product for review, please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: sunbeam@mintpr.com.au

Sydney, 20th October 2009 – Sunbeam keeps Australians healthy and in shape this Christmas with the release of two new Juicers. Sunbeam’s Juice Stream™ and Juice Drop™ turn fresh fruit and vegetables into delicious, thirst quenching drinks.

The Juice Stream™ brings café taste and convenience to your home. The Juice Stream’s™ premier feature is that it juices whole pieces of fruit, making the process much easier, with little to no preparation time.

Juicing well over 1kg of fruit and vegetables in one go, The Juice Stream™ ensures an excellent juice yield with its two speed control for juicing hard or soft fruit and vegetables.

The Juice Stream™ is powerful and built to last with stainless steel blades and a mesh filter. With a 12 month replacement guarantee, you can be sure that your new juicer will be helping you and your family towards a healthy lifestyle for many more years to come.

The Juice Drop™ is a compact juicer that is ideal for those who are conscious of space and want a model that is easy to store away.

It may be small in size, but the Juice Drop™ doesn’t compromise on power. Juicing over 1kg of Fruit and Vegetables in one go, the Juice Drop™ extracts an amazing amount of juice, saving you both time and money.

Its easy-to-use features mean that the whole family can get involved. The Juice Drop™ makes healthy food exciting for kids as they discover their favourite juice combinations.

Both the Juice Stream™ and Juice Drop™ have safety locking arms, a cord wrap and non-stick feet to ensure safety for your family as they enjoy the benefits of fresh juice for breakfast, lunch or as a healthy treat.

Sunbeam is so confident that you will love your new juicer; there is a 12 month replacement guarantee for both models.

Juice Stream™ RRP $179.00, including a bonus juice jug.
Sunbeam’s Juice Drop™ RRP: $99.95.

MEDIA CONTACT:

For further information, images or product for review, please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: sunbeam@mintpr.com.au

SYDNEY: 19th October 2009: The Wayside Chapel, in Kings Cross for 45 years, every week sees people presenting themselves to show their life after addiction and after homelessness.

There is always hope and there is always good stories taking place. There are always people leaving the street to set up house and set up a new life. The move to a new life is not easy by any measure. It’s tough to move into a unit with nothing and try to establish some kind of normality.

Local resident and Sunbeam employee, Zoe Tattersall, recognized the difficulties being faced by those about to move into a new home. "There are quite a few hoops to jump through to be approved for Departmental Housing, so it seemed like a good idea to put together some house warming presents for successful applicants"

"I put a proposal to David Jackson (Sunbeam CEO) that we donate some Sunbeam products to the Wayside. David was happy to approve the idea and allowed me to start choosing and sourcing the products over the next few months, and the Sunbeam Start-up Kit was born. We put together 5 kits with a variety of essential household products such as a toaster, a kettle, a cooking appliance, a heater and an iron", Zoe Tattersall said.

Last month, Zoe and David Jackson presented the first batch of Sunbeam Start-up kits, during the weekly cooking class at Wayside.

Pastor of the Wayside Chapel, Rev. Graham Long appreciates Sunbeam’s gesture for those who ‘fall by the Wayside’. "Sunbeam has recognised that the best place to offer support is at the very moment when people bravely step out on a pathway to a better life."

"Practical help that has come because Sunbeam is lending a hand", Rev Long said.

For further media information contact:
Katrina Mathieson on 9358 5582/0406 091 713 or media@thewaysidechapel.com

The Wayside Chapel has provided unconditional love, care and support for people on and around the streets of Kings Cross since 1964. Each year, thousands of people visit the Wayside for assistance in gaining equitable access to essential health, welfare and related services. The Wayside Chapel is well known for its Youth Service, Community Services Centre and Day to Day Living Programs.

Sydney - 15th October 2009 Sunbeam is giving coffee lovers an authentic coffee experience at home, with a free Sunbeam Café Series Coffee Grinder EM0480 on offer with every Café Series Espresso Machine EM6910.

With a saving of $219, Sunbeam doesn’t want anyone to miss out on an offer this good and so it is being heavily advertised on prime time television.

According to Allison Cupillari, Product Marketing Manager Beverage and Toaster Products, Sunbeam, "Coffee machines are one of the hottest items in the small appliance market and we are investing to promote this offer and stimulate consumer demand, especially in the lead up to Christmas."

The free grinder offer will be strongly supported with a 30 second TVC during top rating shows such as Celebrity MASTERCHEF, Packed to the Rafters, Ready Steady Cook and Better Homes &Gardens. There will also be eye catching in-store point of sale material promoting the giveaway.

Having commenced on October 1st, the promotion will run until Christmas Eve, December 24th, and will be available at all major Electrical Retailers and Department stores nationally. The extended timing of the offer allows both consumers and retail partners to take advantage of the lead up to Christmas.

The Sunbeam EM0480 grinder features a conical burr mechanism. This allows the user to achieve a more consistent and even grind, which is essential to a superior coffee shot. It is valued at $219.00.

The Sunbeam EM6910 is designed with twin pumps and twin heating systems, allowing users to texture milk and prepare a rich, velvety espresso at the same time. The Café Series Espresso Machine EM6910 sells for $799.

To ensure you are making coffee like a professional, Sunbeam also offers a free Barista lesson at the Sunbeam Coffee School. It is an interactive learning experience that will help you master the art of making espresso and texturing milk.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information or high res images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: sunbeam@mintpr.com.au

Sydney, 14th October 2009: As the cupcake craze continues to gather momentum around Australia, Sunbeam’s new cupcake maker, Pattie™, makes baking cupcakes at home more fun and easier than ever before.

Shaped like a giant cupcake, Pattie™ the cupcake maker brings parents and kids together for endless fun in the kitchen, whilst ensuring the business of baking is foolproof and as mess-free as can be.

Simply pour the cake mixture into Pattie™, and in just 10 minutes you will have six deliciously baked cupcakes ready for you to decorate with your favourite toppings. No need to heat up the oven, or continuously check the cupcakes to see whether they are cooked.

Get creative with homemade recipes, or use the quick-mix recipe suggestions included with Pattie™ to make a variety of different flavoured cupcakes, gluten free options, muffins and coloured icings. The suggested recipes include scrumptious ideas and flavors such as, cookies and cream, raspberry and macadamia, and even baked lemon cheese-cake. To finish off, why not decorate with your creation with a fun topping, such as chocolate drops or coloured sprinkles.

So much fun and easy to use, Pattie™ is the perfect helping-hand for preparing cupcakes for parties, school events or as a special treat for the family.

The child-friendly design includes an easy-lift handle and a non-stick surface to make cleanup a breeze.

Pattie™ the cupcake maker is available from leading electrical retailers and department stores nationally.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

Sunbeam Pattie™ the cupcake maker, $89.95 RRP

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton at MINT PR. Phone: 02 9918 5833; Email: sunbeam@mintpr.com.au

'Designed to help' campaign stimulates Christmas spending

SYDNEY, 4 October 2009 - Sunbeam has launched the next stage of a multi-million dollar TV advertising campaign that will stimulate consumer demand and drive sales of its products during the peak Christmas sales period.

Reinforcing its market leadership, Sunbeam has launched the campaign to provide advertising support for retailers and drive small appliance sales during one of the busiest retailing periods of the year, the lead up to Christmas.

According to David Jackson, CEO, Sunbeam, "This is an investment aimed primarily at generating consumer demand and driving customers into the stores of our retail partners. We have ramped up our advertising with a significant campaign across top-rating programs as well as introducing a number of sales promotions."

The TV campaign will run across both the Seven and Ten networks. The 30 second TVCs will screen on rotation during high-rating programs Sunrise, Celebrity MasterChef, Better Homes &Gardens, Ready Steady Cook and Channel Seven’s Logie award-winning, drama Packed to the Rafters.

The TVCs will showcase a variety of Sunbeam products including the Café Series Espresso Machines, the Mixmaster, the Peace &Quiet Kettle and the Ultura 90 iron.

Sunbeam is also running a number of promotions in the lead up to Christmas, including a major Christmas promotion that offers customers the chance to win a luxurious holiday for 4 people to a private 5-star Fiji island. This will be supported by a cash back offer on selected lines.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

SYDNEY, 8th October 2009 - Sunbeam has scored a hat-trick in the prestigious Australian Women’s Weekly Product of the Year Awards, with three products awarded finalist positions.

The Sunbeam Slow Cooker and Mixmaster are both finalists in the small appliance category, while the Sunbeam Foodsaver is a finalist in the new product of the year award. The Foodsaver is the only electrical appliance product to be nominated, reinforcing Sunbeam’s innovation in creating new product categories.

According to David Jackson, CEO Sunbeam, "Only Australia’s most recognised and best performing products make the cut and we can be proud that Sunbeam sits alongside the best of these famous brands and iconic products."

Products were shortlisted based on innovation in areas including value, design and function. The winners will be announced in December.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

SYDNEY, 2nd October 2009 - Summer has come around again and it is time to get ready for glorious sunny days spent at the beach hanging out with friends.

However, before heading out to enjoy the sunshine, the task of removing unwanted hair is at hand.

Helping to ensure this is a quick and easy process, the new Emjoi BodyBare Sensation offers the versatility of interchangeable epilator and shaver heads and removes hair from legs, underarms and bikini lines.

Designed with comfort top of mind, the BodyBare Sensation is contoured to the female body shape and quickly and effectively removes hairs as short as 0.5mm in length to keep skin sensationally smooth for up to six weeks.

The tweezer tip pulling system quickly and accurately removes hair so that there is no need to go over the same spot more than once. The 36 tweezers prevent irritation and a massaging finger is integrated into the epilator attachment to soothe the skin during hair removal.

The Emjoi BodyBare Sensation also features two speed settings that can be adjusted to suit both fine and thick hair.

A special storage pouch is provided to ensure the Emjoi BodyBare Sensation is kept clean and dry.

The new Emjoi BodyBare Sensation epilator and shaver is available from electrical retailers and department stores nationally. RRP: $99.95.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

SYDNEY, 2nd October - Drinking water is an essential part of daily life, required to keep the body hydrated and remain healthy. With summer just around the corner and more time spent outdoors in the sun, it is more vital than ever to ensure we’re consuming the recommended one to two litres of water each day.

Sunbeam’s striking new white Water Purifier and Chiller offers a simple and effective way to ensure the whole family stays hydrated. Designed to sit on the kitchen benchtop, it provides a constant reminder to the family to keep drinking water throughout the day.

Water can be served at a cool eight degrees for the ultimate refreshment or at room temperature for those who prefer it less chilled.

The fast pump action purifies the water instantly and the 5.6 litre capacity filter means there’s always plenty of fresh water available at the push of a button.

The Sunbeam Water Purifier and Chiller is also endorsed by the Australian Dental Association, thanks to its super-fine filter, which removes harmful parasites such as giardia and cryptosporidium. Furthermore, it reduces contaminants such as lead and mercury while retaining fluoride – an important mineral that prevents tooth decay.

The Sunbeam Water Purifier &Chiller is available from leading electrical retailers and department stores nationally from mid October. RRP: $249.95

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

SYDNEY, 2nd October 2009 - Sunbeam is rewarding customers when they upgrade to Australia’s number one irons by offering up to $30 cash back on selected Sunbeam iron purchases.

Having started on the 1st October, the promotion will run until the 30th November 2009. The cash back values range from $10, $20 and $30, depending upon the product.

The irons in the cash back include the top of the range Accura Digital Resilium SR6900 which features the unique Twin Element Technology to produce maximum steam at low temperatures, without dripping, The Accura Digital Resilium SR6900 sells for $149 and offers a $30 cash back.

Other irons include the Ultura 90 Resilium SR5990, Ultura 80 Stainless SR5880 and PerfectTemp Digital SR7200, which all offer a $20 cash back.

Sunbeam is making it easier and faster for consumers to receive the cash back with the introduction of an EFT (electronic funds transfer) option. Consumers can elect to have the claim paid directly into a nominated bank account. This will dramatically cut the waiting period from around 28 days to only 5 days.

To claim the cash back, consumers must go to www.sunbeam.com.au and follow the links to the iron cash back page.

The cash back will be heavily supported in store with eye-catching point of sale materialincluding swing tags and in-store leaflets.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

Sydney, 30 September 2009 – Sunbeam has replaced Write Away Communications with creative, independent PR agency, MINT PR.

MINT PR will look after media relations, corporate communications and events across the Sunbeam business.

According to David Jackson, CEO, Sunbeam Corporation Limited, "MINT PR will inject a freshness and new enthusiasm into our public relations. They have a good understanding of our business issues and have innovative ideas that will take Sunbeam to the next level."

"We have some great new products, promotions and offers for the Christmas period and MINT PR will be promoting these. We are expecting a major increase in brand exposure and coverage," he added.

MINT PR is based on the Northern Beaches of Sydney and was founded in 2005 by Monique Haylen after she left the integrated agency Love.

MINT PR has clients in the IT, retail, fashion and lifestyle sectors.

For further information please contact Monique Haylen, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au

SYDNEY, 30th September 2009 - If the family budget has become a little tighter with the onset of the global financial crisis, one expense that can be cut back is a trip to the barber thanks to Sunbeam’s new Cordless Ceramic Hair Cutting Set. The set provides a fast and efficient way to cut men’s hair within the comfort of home.

The new set has 11 different cutting lengths and two adjustable cutting combs, ranging from 4mm to 40mm, so that each family member can achieve their preferred style. The versatile clippers also feature a thinning function for reducing hair volume without changing hair length – ideal for those with thick locks.

Saving time and money, the cordless clippers run for up to one hour, once fully charged, and can be used to cut dad’s, brother’s and granddad’s hair, all in quick succession.

For ultimate flexibility, the Sunbeam Cordless Ceramic Hair Cutting Set can be used on either wet or dry hair. After use, the ceramic blades - which maintain their superior performance over many years - can be removed and easily cleaned by rinsing them under running water.

Additional accessories include oil and a brush to keep the clippers clean; scissors to tidy up and shape difficult to reach areas and a convenient charging base which holds all of the accessories while the clippers are being charged.

The Sunbeam Cordless Ceramic Hair Cutting Set is available from leading electrical retailers and department stores nationally from October. RRP: $34.95.

Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact:
Monique Haylen or Francesca Dalton, MINT PR. Phone: 02 9918 5833; Email: monique@mintpr.com.au; francesca@mintpr.com.au

Sunbeam slow cookers are designed to help when it comes to busy mums

It’s official. Slowly cooked soups, hearty casseroles and old-fashioned puddings are making a comeback.

With the advent of newly designed, easy-to-use slow cookers, the home cook is re-discovering the joys of slow cooking and the benefits it brings to the family budget. In addition, time poor cooks are increasingly finding solutions to serve up healthy, tasty meals without compromising on their other activities.

Meeting the trend, leading small appliance maker, Sunbeam has launched a range of slow cookers ensuring home cooks can make easy, economical meals. Inspiring slow cooker recipes that come with the appliance include rendang daging - a spicy coconut beef curry, lamb shank tagine and delicious desserts like crème caramel and poached pears in red wine and anise.

With a choice of three sizes – 3.5, 4.5 and 5.5 litre capacity - the versatile Sunbeam slow cookers can accommodate the needs of small or large families. Slow cooked meals are not just a great solution to the mid-week madness that is feeding families, but a great option for entertaining.

The slow cooker also helps with the family budget. Slow cooking will tenderise cheaper cuts of meat while drawing out the full flavour. Sunbeam’s innovative wrap-around elements ensure that food is cooked evenly without sticking to the bottom of the crock insert. It also means you don’t have to stir during cooking as there is even heat distribution from the sides.

With a removable cord you can take the whole unit to the table or simply remove the ceramic insert and use it as serving ware. From the table, the ceramic dish can go straight into the dishwasher.

For more ideas or inspiration, go to www.sunbeam.com.au recipe finder.

Sunbeam slow cookers are available from leading electrical retailers and department stores nationally.
Sunbeam Slow Cooker 3.5L, $64.95 RRP (serves 4 to 6)
Sunbeam Slow Cooker 4.5L, $74.95 RRP (serves 6 to 8)
Sunbeam Slow Cooker 5.5L, $84.95 RRP (serves 8 to 10)
Sunbeam enquiries: 1300 881 861 or visit www.sunbeam.com.au

MEDIA CONTACT:

For further information, images, product for photography or review please contact Lara Irvine or Juliet Fisher at Write Away Communication + Events Phone: 02 9978 1400; Email: lara@writeaway.com.au; juliet@writeaway.com.au

1500W Sunbeam Smartheat™ Covered Oil Filled Radiator

Part of Sunbeam’s popular Smartheat&tm; range, the new 1500W Sunbeam Smartheat™ Covered Oil Filled Radiator delivers efficient and comfortable warmth in the home instantly.

A new era for oil heaters, the 1500W Smartheat™ has a 500W turbo fan enabling instant generation of heat. The turbo fan continues to distribute heat long after the heater is turned off increasing the energy efficiency of the radiator.

Flexible and easy to use, the heater has full electronic controls, seven heat settings and an adjustable thermostat to consistently maintain the perfect temperature. An ideal addition for the bedroom, study or home office, the Smartheat™ also offers the safety of a programmable 24 hour auto on or off function and an integrated humidifier cup to prevent dry air in the heated environment.

Designed and engineered in Australia, the 1500W Sunbeam Smartheat™ Covered Oil Filled Radiator combines high-performance and energy efficiency with a sophisticated, compact design – making it a must-have for this winter.

RRP: $179

Two in One Tower Heater and Cooling Fan

Keeping the home at an ideal temperature in winter and summer, Sunbeam has launched the 2400W Two in One Tower Heater and Cooling Fan.

Renowned for its effective distribution of heat and air throughout the home, the powerful 2400W combined heater and cooling fan has two heat and three fan settings. Offering extra convenience, the Two in One also features a fully functional remote control allowing complete control of the unit from across the room or the comfort of the couch.

Banishing the days of worrying about whether you’ve turned off the heater, the Two in One includes an auto off timer for maximum safety. For further peace of mind, the safety overheat protection effectively maintains the desired temperature to prevent overheating and discomfort.

With its sleek, contemporary design the Two in One is a stylish and efficient solution for the modern Australian home.

RRP: $299

Download full media release (PDF)

Sunbeam has captured Australia's love-affair with barbecues and the outdoors with the launch of the brand's first portable gas barbecue - the Innovo Thermo-Twin Portable Gas BBQ GB2100.

Perfect for any occasion from barbecuing at home to camping trips or even a day at the park, the new Innovo delivers all of the performance of a large four burner gas barbecue in a compact and portable package. Designed for busy, on the go Australians, the barbecue comes with an easy-to-assemble trolley and removable side shelves – making it flexible for transportation and storage.

Turning even the most novice barbecuers into experienced chefs, the Innovo Thermo-Twin features Sunbeam's revolutionary three-tier system that delivers even heat distribution across the whole cooking surface for perfect cooking results. Ensuring that you wow guests with a perfectly seared steak every time, the Sunbeam system delivers extra heat where it's most lacking. This is matched with a flame tamer positioned above the burners that directs heat to all areas of the barbecue.

The barbecue also features a heavy-duty grill plate and reversible flat plate, with independent burner controls – creating two cooking zones for quick and efficient cooking. Other features include a die cast aluminium roasting hood with 304 stainless steel wrap, easy-to-use piezo ignition and additional storage space on the trolley for the gas bottle – giving you convenient, delicious barbecuing anytime, anywhere.

RRP: from $599

Download full media release (PDF)

The approach of winter signifies warm scarves and gloves, cosying up to the fireplace, enjoying hot chocolate and getting a luxurious night's sleep with Sunbeam's innovative Safe &Sound® range of electric blankets.

Australia's favourite electric blankets feature Sunbeam's revolutionary SleepPerfect® Technology – automatically sensing and adjusting to changes in room and body temperature to ensure maximum comfort and safety in the home. Designed for busy modern living, each blanket comes with detachable controls and waterproof elements - making them suitable for hand or machine washing with the added convenience of safe tumble drying.

The dual controls on the range's Double, Queen and King size blankets also allow for individual comfort levels to be set on each side of the bed – giving you and your partner a perfect night's sleep.

RRP: from $169

Download full media release (PDF)

Never run out of ice half way through a party again with the new Sunbeam Eskimo Ice Maker. The ultimate partner for every party host, the ice maker produces quality ice at home using either tap or purified water.

Its 2.8 litre water reservoir has the capacity to make up to 18 kilograms of ice per 24 hour period to ensure drinks stay cool all day and night. With a choice of three cube output sizes, ice is ready in as little as eight minutes.

Freshly made ice is ideal for mixing cocktails or adding to spirits and soft drinks. It may also be used to keep bottled drinks cool and to present seafood and fruit platters, helping to chill perishable foods on a warm day. The Eskimo Ice Maker saves time and effort spent purchasing and carrying bags of ice, ensuring entertainers won't need to dash out during the festivities. Featuring a simple push button control panel, the unit can also act as an effective ice storage facility, to free up valuable freezer space.

The Sunbeam Eskimo Ice Maker is available in a silver or white finish from electrical retailers and department stores nationally.

RRP: $249

Download full media release (PDF)

Authentic Belgian waffles can now be enjoyed at home, fresh and hot, thanks to the new Sunbeam Belgian Waffle Maker. A popular food for breakfast, brunch or sweet tooth occasions, Belgian waffles are distinctively made with extra deep plates that create a deliciously thick and fluffy cake that's crisp on the outside. Dust with icing sugar or top with your favourite fruit, cream or chocolate sauce to complete the sensory experience. The Sunbeam Belgian Waffle Maker comes with easy to follow recipe ideas, including sweet and savoury varieties and accompaniments. As well as apple and cinnamon, raspberry and almond or parmesan and herb waffles, there are also gluten-free and dairy-free recipes to suit special diets. Simply pour in the batter, close the waffle maker lid and rotate the plates 180 degrees using the handle for even cooking. The non-stick cooking plates allow waffles to be removed easily and make up to four rectangular shaped waffles. Best enjoyed fresh from the cooking plates; leftover waffles may also be frozen and reheated using a toaster.

For home cooks who love to whip up caf breakfasts and quick weekday meals, the new Sunbeam Café Series Contact Grill &Barbecue is the versatile appliance they have been waiting for. Press, flip or grill like the professionals with this truly multi-purpose cooking appliance adapted from the commercial kitchen for the domestic benchtop. A winner of an Australian Design Mark and the international red dot design award, the Café Series Contact Grill &Barbecue is a grill, sandwich press and indoor barbecue all-in-one. It easily transforms for use across various cooking applications, thanks to the button operated trigger release hinge combined with unique ratchet mechanism to adjust to the desired position. Simply lock the grill plates ajar to melt cheese on open sandwiches or mini pizzas, press thicker sandwiches between the plates for crisp and even cooking without squashing, or flip the contact grill open to 180 degrees to instantly double the cooking surface for use as an indoor barbecue for meats, seafood or vegetables. The angle of the grill plate is easily adjustable to suit flat or sloped cooking 鮖 flat for cooking eggs or pancakes or sloped for draining fats into an easily removable drip tray. Featuring a striking industrial design, matched with a brushed stainless finish and subtle curves, the unit is built with powerful 2400 watt butterfly shaped elements for fast heat up and superior heat distribution. It has Teflon® Platinum Pro® non-stick grill plates that are metal utensil safe, making care and maintenance simple. The Caf Series Contact Grill &Barbecue also stores vertically to save valuable kitchen space.

If bulging kitchen cupboards are weighing you down, Sunbeam has the answer with its new ultra slim Stainless Food Scales. The electronic kitchen scales with a five kilogram capacity are just 1cm in width for a lightweight design that鮒s easy to store. Just like at your favourite deli, the electronic scales feature a "tare" function which allows the user to zero the weight of a container to which consecutive ingredients may be added, yet weighed individually. There's also no need to reach for a conversion chart when faced with imperial measurements. The Food Scales can measure ingredients in either grams or ounces for use with imperial or metric recipes. Fluid ounces and millilitres can also be used when measuring liquid quantities. The Sunbeam Food Scales are fitted with high precision sensors to ensure ingredients are weighed accurately regardless of where they are positioned on the platform. Suitable for home cooks of all ages, the scales feature a large LCD screen to make it easy to see weights and the battery low indicator.

Fans offer the most flexible and portable way to cool the home and this summer it's all about tower fans. The new Sunbeam Remote Control Tower Fans extend the brands popular cooling range with two designs that offer the latest in styling and technology. The high performance tower fans deliver a tall sheet of air to cover a greater surface area than other cooling fans. In a choice of 90 centimetre and 120 centimetre models, the fans include the modern convenience of remote control operation. A choice of three settings and auto off timer combine well with the fan's nature setting, designed to simulate a gentle natural breeze. Other practical benefits include 70 degree oscillation to reach a wider room area, a carry handle for easy movement around the home and a small footprint to maximise floorspace. The Sunbeam Tower Fan 90cm features an additional sleep setting designed to be used when retiring to bed. The fan's speed gradually decreases until the unit is operating on a low speed. When used in conjunction with the auto off timer, the fan switches off after one, two, four or eight hours. Ideal for larger living spaces, the Sunbeam Tower Fan 120cm has an elegant brushed finish that blends effortlessly with the most contemporary home furnishings.

Achieving sexy summer legs all year round is easy with a great epilator and moisturiser. Set to help women create smooth, silky legs are two new cordless epilators from Emjoi® the BodyBare Trio and BodyBare Silk. The new epilators are ergonomically curved to contour the body for fast and effective hair removal that lasts for up to six weeks. Hair can be removed from as little as 0.5mm in length. For extra comfort, the sleek BodyBare Trio features unique 24 carat gold tweezers which are gentle on the skin. The BodyBare Trio will become every girl's best friend with its toolkit of accessories that are ideal for hair removal from all parts of the body. Special attachments work to remove hair from the delicate face and bikini line, while a massaging nozzle minimises pain. It also features a convenient spotlight to ensure the finest facial hairs are easy to remove. The convenient and cordless BodyBare Silk is an affordable option for effective hair removal and great for women on the go. To encourage more women to discover the benefits of Emjoi epilators, a 60-day money back guarantee is being offered across the entire range.

"As summer approaches it is imperative to keep hydrated and replenish fluids to maintain the body's water balance. In fact, the Heart Foundation recommends that Australians drink at least one to two litres of water a day and encourages additional consumption in hot weather. With its 5.6 litre capacity, the new Sunbeam Water Purifier and Chiller WF7800 ensures there's plenty of fresh, clean water on tap for the whole family. While encouraging families to forgo sugary soft drinks and cordial, purified water also works out to be a cheaper alternative to buying bottled water - allowing families to benefit from the affordability of consuming filtered, chilled water at home. Chilled to a refreshing eight degrees or served at room temperature, the fast pump action of the Sunbeam Water Purifier &Chiller purifies unfiltered water instantly. Convenient to use, the clear tank also indicates when it's time to refill from the tap. With the added endorsement of the Australian Dental Association, the Sunbeam filter does not remove fluoride from the purified drinking water. It does, however, remove giardia, cryptosporidium and reduces other contaminants such as lead, mercury and common pesticides, making it suitable for all water qualities around Australia. The new water chiller also features a brushed finish to fit perfectly with modern interiors."

Whitehouse Institute of Design, Australia graduate, Alicia Barnes, has drawn inspiration from the bush for her winning design in the Sunbeam ironing board cover competition.

As part of its support of the design school, Sunbeam invited students to create an ironing board cover that would 'inspire them to iron.' The winning design would then be produced on a limited edition ironing board.

"I wanted to design something that was young and funky that hadn't been done before for an ironing board cover," said talented graduate Alicia Barnes. "My goal was to create a cover that would brighten up the ironing environment and make the task more enjoyable,"

The winning 'Emerald Feathers' design captures a slice of nature with its bright green budgerigars that seem blissfully perched on the ironing board. The bold design makes a dramatic fashion statement that is sure to appeal to those who want to iron in style.

Sunbeam's support of Whitehouse Institute of Design, Australia is part of its 'Protect Your Investment in Fashion' initiative, which aims to highlight to fashion-conscious consumers just how important a good iron is in protecting garments. "It's all about looking after the look," said Danielle McConnell, Sunbeam category manager - homecare. "Our partnership with Whitehouse gives us a great insight into coming fashion trends, and as an Australian company focused on design and innovation, it's fantastic to be able to support the next generation of Australian fashion designers."

To view more groovy ironing board designs plus handy tips on caring for your precious designer outfits, register online with Sunbeam at www.flatoutfashion.com.au for your free copy of the fashion lover's guide to ironing.

Streamline your morning ritual with an espresso machine that features intelligent programming. The new Sunbeam Artista™ has an in-built automatic temperature control system which guarantees that coffee, steam and hot water are all produced at the optimum temperature.

Most importantly, the espresso machine's intuitive thermostat only allows coffee to be extracted when water is at the optimum temperature for this function - preventing coffee from being burnt or below temperature. Simple push button operation, a unique crema system and the Artista's pre-infusion action further combine to deliver consistently high-quality coffee with greater body and sweetness.

In addition, the machine has all the other elements an aspiring barista should expect, including a 15 BAR Italian made pump, a quality stainless steel thermoblock heating system and a professional brass and phenolic group handle.

According to research from the University of Technology, Sydney, indoor air can be as much as 10 times more polluted than outdoor air⁽¹⁾. The new Sunbeam Air Purifier is designed to cleanse the air inside the home by removing dust, dust mites, pollen and skin cells from pets and humans with 99 percent efficiency.

Poor indoor air quality can affect general health and wellbeing by causing respiratory problems, a runny nose, headaches or a fit of the sneezes. Many of the particles that make indoor air unhealthy are smaller than 10 microns - which makes detection difficult.

The good news is that there are simple ways you can begin to clean the air in your home to help your family breathe easy. Introduce indoor plants, dust and vacuum regularly, limit the amount of cigarette smoke inside, keep pets outside and introduce the Sunbeam Air Purifier.

The Sunbeam Air Purifier uses an advanced four stage filtration process which includes a pre-filter, carbon filter, main filter and ioniser. The ioniser works by releasing negative ions that attract dust and pollen to help the air purification process.

With very low running costs and ease of portability the Sunbeam Air Purifier is an effective solution to fresher indoor air.

Not only is the design a sophisticated addition to the home's décor. The appliance is also easy to use with its stylish remote control and three cleaning levels which can be set to low, medium and high.

The Sunbeam Air Purifier Model AC8500 is available from leading electrical and department stores nationally. RRP: $199.00

¹ UTS research May 2008, view

Sunbeam has updated the look and style of the traditional column heater with the launch of its innovative and modern Smartheat™ oil filled radiator range - designed and engineered in Australia for the Australian environment. Generating both convection and radiant heat, the Sunbeam Smartheat™ range continues to emit radiant heat even after the element has been switched off - delivering efficient and comfortable warmth throughout the home.

It's a perfect addition to the bedroom thanks to its whisper-quiet operation and humidifier cup which helps prevent air from drying out. The new range also features safety overheat protection, integrated cord storage and built-in castors for easy relocation to any area of the home.

For an efficient and effective heating solution, Sunbeam is launching the 2000W Ecowarm™ Panel Heater. It combines a convection element as well as an innovative stone block, which is heated by a ceramic element, for maximum heating efficiency. Much like bricks are heated by the sun in summer, the stone block will hold its heat. Once the desired room temperature is reached, the convection element can be switched off and the ECO mode switched on, saving energy. The stone block will then continue to maintain a steady temperature.

With no moving parts, the Ecowarm™ panel heater is also ideal for people with asthma or allergies as it doesn't move air and dust around the room, while the humidifier ensures the air doesn't dry out like other heating types. Other features include three heat settings, full function remote control and ionizer.

For compact, efficient heating solutions, Sunbeam offers a stylish range of ceramic heaters. These contemporary and lightweight heaters provide fast heat when and wherever it's needed, with assuring safety features. The ceramic element self-regulates the energy flow depending on the temperature and if it gets too hot, electricity cannot pass through it. The element also operates at such a low heat setting that it will not ignite even highly flammable materials such as tissue paper - making this range a very safe heating option.

Featuring two heat settings and Sunbeam's safety overheat protection, these portable heaters can be easily moved around the home and are ideal for those with limited space and storage.

Achieve the perfect temperature in every corner of your living space with a click of the remote control, thanks to the new 2400W Oscillating Ceramic Tower Heater from Sunbeam. Combining a powerful 2400W ceramic heating element, to convert more electricity into heat, and 60 degree oscillation, the Ceramic Tower Heater provides greater and more even heat distribution by gradually warming an entire area.

With a full function remote control, safety overheat protection and a sleek design, it makes a welcome addition to any home.

The Sunbeam Safe & Sound® Heated Throw, made from a plush micro fleece fabric, offers the delicious warmth of an electric blanket, where and whenever it's needed. The unique, flexible heating wire makes it ideal for use on the lounge or armchair and unlike regular electric blankets, it can be used on futons, waterbeds and adjustable beds. With a fast heat up time of just ten minutes, Sunbeam's exclusive SleepPerfect® Technology and an illuminated control with nine heat settings, you will wish it was winter all year round.

Long stressful hours at the office or hectic days running around after the kids can leave your body feeling worse for wear - often leading to stiff, tired muscles.

Sunbeam makes relaxing and unwinding at the end of a busy day simple with its new range of therapeutic heat pads. Designed to ease stress and deliver warm relief to aching muscles, the new heat pads feature a plush microfleece fabric for superior comfort and cosiness.

These handy heat pads target specific areas of the body including the back, neck and shoulders. Available in two designs, the Sunbeam General Purpose Heat Pad is perfect for unwinding after a busy day while the Sunbeam Back & Neck Heat Pad straps onto the neck and shoulder area, gently soothing aches and pains.

Complete with three heat settings, the new heat pads offer an easy-to-adjust control and automatic switch off. The plush micro fleece fabric covers can be removed and machine washed for added convenience.

Encouraging kids to make informed food and beverage choices and maintain a healthy lifestyle can be challenging, however education on the value of drinking fresh water is essential to improving a child's health and wellbeing. As such, home filtration has become a viable option for those families who want inexpensive, good quality drinking water.

With the new Sunbeam Water Purifier & Chiller, enjoying clean, fresh, filtered water is as simple, affordable and convenient as pressing a button.

The Superfine Filter removes giardia, cryptosporidium and reduces other contaminants such as lead, mercury and some common pesticides, without removing fluoride which is essential to good health, particularly for children.

A far healthier option than soft drinks or cordial which can be high in sugar, water can be made more enticing to children by adding crushed ice or serving in a favourite superhero glass. Costing only a few cents per litre, families will also benefit from the affordability of having ready access to chilled water on tap at home.

Convenient to use, simply pour in tap water and chill to a refreshing eight degrees. With a large 5.6 litre capacity and fast pump action, this handy purifier features a clear tank so it's easy to know when it's time to refill.

Retro design is making a return to modern décor with Sunbeam's brand new range of Retro Cooling Fans - perfect for escaping the summer heat.

Designed in Switzerland by Stadler Form, the new range is stylish, powerful and quiet - delivering superior air flow throughout a room. Manufactured from coated steel with an aluminium zinc casing, the range includes a table fan, floor fan and pedestal fan to cater for small, medium and large rooms.

All models in the range are portable and feature a fashionable high end grill and blade design, three speed settings, tilt adjustable head, robust feet for added stability and a convenient carry handle for easy transportation.

The 25cm Sunbeam Retro Table Fan is compact in design and efficient with its 30watt motor - ideal for adding a cool breeze to your desk at the office or at home. RRP $119

The 40cm Sunbeam Retro Floor Fan is suitable for medium sized rooms - keeping you cool and relaxed this summer with its powerful 60watt motor. RRP $149

The 40cm Sunbeam Retro Pedestal Fan with adjustable fan height and 60watt motor is a summer essential and the perfect cooling accessory for medium to large living spaces. RRP $199

Straight hair has come to define modern glamour, with the humble straightener cementing its position as the must-have fashion accessory on every girl's list. And what fashion accessory isn't complete without the finishing touch of jewels?

The new Sunbeam Salon Technique® Jade Ceramic 200° Straightener with real Italian leather handle, combines the super-smooth properties of jade with the high, steady and even heat transfer of ceramic technology to lock in the hair's nutrients for maximum shine and protection.

The non-stick jade ceramic surface heats up instantly and reaches 200 degrees - gliding over wet or dry hair with ease. With slim-line plates, seven heat settings, LED screen and a 60-minute auto switch off feature, this is a powerful, sexy and innovate styling tool designed to deliver super sleek locks.